Artificial Intelligence (AI) in events has transformed the way we plan, We manage and experience these experiences. The interaction between advanced technologies is a an excellent way to enhance the guest experience by creating more activities dynamic and interactive.
From automation, such as sending registration reminders, to data analysis that... They help to identify the behaviors, preferences, and needs of For participants, AI plays a key role in creating an experience. Engaging and attractive.
How does Artificial Intelligence work?
Based on a large database of trained users, artificial intelligence is like a very intelligent robot that learns to do things by observing and listening, in a process of constant learning and adaptation.
Thus, Artificial Intelligence functions through training that studies collected data, which will be used by programmed algorithms to make decisions and perform tasks autonomously.
In other words, Artificial Intelligence studies collected data to understand patterns, forming models to process new information. When you ask or request something from Artificial Intelligence, it applies this created model to answer or perform the task.
Why use AI in events?
Using AI in events brings a number of benefits that optimize planning and execution before, during, and after the event, reducing the chances of error by providing accurate data and automating tasks that would otherwise require a lot of time, thus optimizing the work of the organizing team.
In addition to being an essential tool for event organizers, technology is capable of personalizing the guest experience, facilitating and encouraging their interaction with the event.
By using artificial intelligence at an event, participants can, for example, receive personalized recommendations for activities based on their interests and past behaviors, connect with people who share similar interests, and easily get answers to their questions from virtual assistants.
Check out 5 ways to use AI in events.
There are many ways AI can be used in events, offering possibilities to make the participant experience more personalized and engaging. Below, check out tips for using AI in your event.
Analyze the trends
With AI-generated insights from databases such as past event histories and social media conversations, it's possible to understand the target audience's behavioral patterns, allowing for the identification of key trends to be implemented at the event.
With the information at their fingertips, organizers can make more assertive and confident decisions, from selecting speakers and topics to defining the structure and format of the event, ensuring that the event is personalized and meets the expectations of the guests.
Send out more strategic invitations.
AI systems can precisely segment contact lists, sending invitations to people most likely to be interested in the event, increasing response rates. Furthermore, the technology can personalize the invitation message based on the guest's preferences, encouraging confirmation.
AI-powered email marketing, using software such as RD Station, Mailchimp, and ActiveCampaign, for example, makes tracking and managing invitation responses much more practical, monitoring attendance confirmations in real time, and allowing for the scheduling of automated reminders for those who have not yet responded, enabling more elaborate planning.
Get assistance from ChatGPT.
ChatGPT is a type of artificial intelligence that you can use in various situations. Need to create a text? ChatGPT can write invitations, emails, and other communications.
There are several ways you can get assistance from this tool, for example, when creating a to-do list, planning activities for the schedule, and learning about trends to make your event a success.
In addition, ChatGPT can suggest quick solutions to needs that may arise in real time, suggesting suppliers and services based on the event's requirements.
Provide virtual assistants.
By facilitating access to information, chatbots, an intelligent system capable of conversing in a way similar to a human, can perform interactive functions that increase participant engagement.
Imagine having a virtual assistant at your disposal, working 24 hours a day to:
– Answer frequently asked questions;
– Provide detailed information about the agenda;
– To guide participants on the location of different areas within the event.
Facilitate feedback and collect relevant data.
Collecting feedback from participants after an event is crucial for understanding their experience, and AI is a great ally in accomplishing this task by implementing automated surveys or even analyzing interactions on social media.
Furthermore, advanced AI algorithms can be used to identify which tactics were most successful in attracting and retaining participants, enabling improvements to future editions of the event.
Click here If you want to know more about how to get feedback.
Artificial intelligence and robots: allies to provide greater customer satisfaction.
Here at our Center Convention space, we hosted the Genesys AI Tour, a series of events by Amcham featuring lectures and discussions on the latest trends and innovations in AI for customer experience. One of the highlights was the robot butler from the Mercure Uberlândia Plaza Shopping, which can be used in event accommodations.
The hotel is part of the Center Shopping Complex, as is the Center Convention, and features a friendly robot butler that operates using artificial intelligence and the Internet of Things (IoT), capable of delivering orders to the guest's room in a completely autonomous and charming way. Learn more here.
Host your event with us.
Use Artificial Intelligence as an ally at your event and take advantage of our spaces to bring your ideas to life. You can check out all the infrastructure and services available at Center Convention and throughout the Center Shopping Complex by speaking directly with our team. Contact us by phone/WhatsApp (34) 3239-8300 or email comercial@centerconvention.com.br. You can also request a quote by clicking [here]. HERE.
