With the advance tech, Many tools and conveniences have emerged to make parties and gatherings more innovative and modern. The use of technology at events guarantees unforgettable moments, and therefore it is necessary to pay attention to the main market trends.

Technology can be present in different areas of the party. In the decoration, in the guest registration, in some moment of interactivity, in short, the possibilities are diverse and all it takes is good planning.  

It's necessary to understand the type of event, the number of people, and whether it's a celebration or a corporate meeting. This way, you can determine which services, products, or technological tools are worth investing in. 

When we think about the use of technology in events, we're talking about ensuring that the moment is practical, innovative, and sparks the curiosity of the guests. Furthermore, tech innovations like projections and illuminated screens guarantee great photos and directly impact the visual appeal of the party.

So, if you're planning an event or work in the field, we've prepared a complete guide to explain the benefits and main trends of using technology in events. Just keep reading this text to understand more about the subject.

The benefits of using technology in events.

The use of technology in events has given a boom growth has been observed in recent months. The effective use of these resources in meetings was particularly noticeable during the pandemic, with the implementation of hybrid events, for example.

Today, with the resumption of the events sector and in-person celebrations, technology is being heavily used as a way to generate interaction with guests. Furthermore, it also ensures convenience for both organizers and guests.

The main trends for technology in events.

The market tech It's experiencing a growth boom, and that's nothing new. According to a survey conducted by the IDB and LinkedIn, the The technology sector grew by more than 60% during the pandemic.

As a result, other sectors, such as the events industry, are affected. The reason? New tools, products, and services are being developed, ensuring innovation and modernity for parties and celebrations.

In recent years, we have noticed an increase in the use of technology at events, with new forms of registration, lighting, and interactive features for guests.

To keep you up-to-date on the main trends in event technology, we've listed five tools and services below that will guarantee the success of your party.

Projections

Firstly, this is a trend present in a wide variety of events, bringing innovation to everything from corporate meetings to weddings and quinceañeras. Projections influence the lighting of the party and create a sense of movement. 

Currently, one of the main innovations in this area is projection mapping. This is A projection technique is an audiovisual technique that allows the projection of images, in 2D or 3D, onto any type of surface. In other words, it's possible to create different scenarios, objects, and more.

The use of this technology in events is being explored more and more each day, and with that, even the use of holograms is growing—those three-dimensional images often used to represent people. A trend that transforms the look of any party!

Interactive Kiosks

In this case, we see this tool being used a lot at corporate events. Previously, it was common to see charging stations available for guests to charge their smartphones or electronic devices. 

Today, they are more versatile and help the public with information and other functionalities during the event. In 2017, for example, Rock in Rio featured several totems scattered throughout the venue. which even included information on the occupancy rate of the festival's rides.

Using this technology at events is a great way to ensure interactivity. The kiosks can bring... Interactive quiz, promotion of the company and its products, real-time event information streaming, and more.

Applications

Regarding apps, one of the main objectives is to improve the guest experience. Like projections, they are used in different types of events and bring together all the information a person needs to access. 

This technology can be used even before the party itself. Many professionals use apps when organizing an event, as a way to have a... checklist always at hand. 

For those planning congresses, conventions, or trade shows, the possibilities are endless; the app can:

• Contain the event schedule, which is updated in real time;
• To enable interaction between the audience and speakers;
• Evaluation of the meeting. 

Furthermore, for the organizers, it's a great way to collect data, information, and potential leads. leads.

Now, thinking about celebrations like weddings, for example, there's a range of ideal apps. With them, it's possible to enjoy the benefits of this technology from the moment the event is organized until the big day. 

There are apps that gather important information such as date, time, and directions to the location, and also allow interaction between guests, who can post photos of the special moment, leave comments, and more. 

Virtual Reality 

One of the current favorites, this trend was for many years something only seen in "movies." Today, it's gaining space at events and attracting attention as an incredible way to interact with the public.

The most traditional method is the use of special virtual reality glasses. They realistically simulate 360º scenarios, interactive games, and even products and launches from brands and companies. In this way, this technology is used at events as a differentiating factor that attracts people's curiosity. 

Lighting

First of all, it's important to emphasize that lighting is fundamental to any event, whether simple or more elaborate. But, with the boom Within the tech sector, this tool has gained even more possibilities and effects.

Today, for example, LED panels are almost mandatory on stages and at shows. They attract attention and guarantee great photos for your event.

Would you like to hold your event in our space?

Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.