Defining the color palette for the event is one of the items that every event planning and coordination checklist needs to include. The colors should be used in the decoration, lighting, party favors, and kits to ensure the party's identity.

Some will follow the symbolism of colors, while others will opt for what current trends indicate. Regardless, it's necessary to analyze different factors to create a color palette that is harmonious and conveys the 'message'. Yes, colors can transmit ideas and inspirations to the guests.  

Therefore, to define the main colors for an event, it's important to analyze several points. For example, whether it's a social or corporate gathering, whether it will be in a well-lit location or not, the client's personal taste, and more. 

Therefore, by analyzing and defining these issues well, it's possible to choose the ideal color palette for your event. 

However, defining these concepts isn't simple. So, to help those who are in the process of organizing an event, we've prepared this comprehensive guide, full of tips.

Keep reading to find out! 

The power of the color palette in the success of your event.

The influence of colors at an event is undeniable. Whether using many shades or something monochromatic, the tones used in the party's decoration capture attention and "reveal" the personality of the moment. 

There are several studies that analyze the influence of colors. Neuromarketing, for example, has a concept that says that "s"A good color sells, but the right color sells better." Furthermore, according to Neil Patel, The shade represents the reason why you purchased a specific product. 

In events, this is no different. Colors directly influence how people will 'perceive' your event, and therefore, it's important to have a well-defined color palette. 

For social gatherings, for example, the colors present in the decoration and party elements will reflect the host's personality. Now, thinking about corporate meetings, some positive points are the enrichment of the brand's image and the memorability of the visual identity.

How to define the color palette 

Knowing the importance and impact of a good color palette for your event, it's helpful to understand how to define it. There are some practical tips that can help when making this decision, ensuring that the shades harmonize with each other and with the overall theme of the party. 

First, it's important to mention that there are different styles of color palettes. They can be monochromatic (using a single color), feature a trio of colors (one neutral tone and two stronger ones), or be multicolored. Additionally, there's also the possibility of using a single color with varying intensities. 

Useful tips for all events

There are some guidelines that can be used for both social and corporate events when it comes to color palettes. Some tips that can be very helpful when choosing colors are:

• Consider the event venue: is the space mostly neutral or does it already incorporate some color in its structure? Is the lighting entirely artificial or is there natural light? These are some points to consider that will influence the choice of colors for the event's decoration.; 
• Make the most of references: by keeping an eye on what's trending, you can find inspiration and see different color combinations and how to use them in party elements such as tablecloths, flowers, lighting, backdrops, and more.
• Reinforcing the point about lighting: Dannilo Camargos owns incredible projects in the events sector and has worked with decoration for years. He gives a tip regarding light. “I believe that the factor of daylight greatly influences colors. A color looks very good in open environments, and when it goes to a closed environment with artificial light, it often has variations. I strongly believe in the common sense of choice, adapting the color of coverings and structures, and flowers in colors that best match the client's personality or the concept of the project.

Social or corporate events: how to define the color palette for each gathering.

As we mentioned earlier, there are some guidelines that apply to all types of events. However, some tips are more geared towards social gatherings (weddings and birthdays, for example), and corporate events, which are events promoted by companies and brands.

When it comes to a social gathering, there's one aspect that can't be overlooked: the host's personal taste. This is because the event should reflect the person's personality, and it's not ideal to ignore it. to give up the things you enjoy.

Furthermore, another important point to consider when choosing a color palette is understanding the style of the party. Is it a more rustic wedding? Or a birthday party with super modern decor? Establishing these questions will make choosing the colors much easier.

Now, speaking about corporate events, the color palette should include the brand's colors. This is because it's a way to reinforce in the minds of the participants what your company's colors are. 

If desired, it's also possible to add a more neutral color to the decor to balance the visual aspect of the gathering. White, gray, and black are colors used to ensure this harmony and can be used discreetly so as not to draw attention.

Camargos reinforces the advice to use a more neutral color. "Gray is indeed a color that fits very well in corporate events. It's a neutral color that easily combines with brands and logos. It looks great with greens and landscaping, which give a modern feel to corporate projects," he advises.

Viva Magenta: How to use Pantone's color of 2023 in your event.

The Institute Pantone has chosen Viva Magenta as the color of the year for 2023. It's become a tradition for the brand to announce the color it identifies as a trend, and this influences many people when choosing the color palette for their event. 

If that's the case, and you're planning an event where Viva Magenta is the main color, we've also put together some tips on how to use this shade. 

This time, Pantone opted for a vibrant color from the red family, balancing warmth and coolness. Viva Magenta is highlighted as a major trend, especially for social events like weddings. 

Despite its strong color, it's quite versatile and can be easily blended with certain shades of green (in the foliage used in decoration, for example), as well as with purple and orange palettes.

Due to this versatility, Viva Magenta It also complements different event styles. The color stands out in both rustic and more sophisticated gatherings. Furthermore, because it balances both warm and cold weather well, it's a shade that can be used both during summer and in cooler seasons..

Dannilo Camargos offers one last tip about the color. "It looks great on its own, I love projects with a single color. But it also looks great with shades of green and gray," he concludes.

Host your event with an agent.

Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.