It's very common to see booths at events like trade shows, exhibitions, and conferences. Using these spaces for corporate meetings is a well-known practice for brands to reinforce their positioning and showcase their products and services.

Having these spaces available is beneficial both for the event organizers, who bring dynamism and organization to the space, and for the companies that set up stands and showcase their brand.

Now, to ensure that your booth at trade shows or exhibitions sparks curiosity, attracts the public's attention, and is packed with people, attention to detail is essential. In addition, of course, good prior planning that is also strategic is crucial.

According to the Feira do Brasil portal, the expectation is that more than 4,000 business fairs are held throughout the year.. Furthermore, there are also congresses and exhibitions, which, as we mentioned earlier, typically also have stands in their spaces.

In other words, these types of gatherings are making a comeback, and it's important to stay up-to-date on new trends and practices to successfully and effectively set up these spaces at events. So, check out this comprehensive content on the topic and get ready!

What is the function of stands at events?

When discussing the purposes of having booths at events, we come across several possible functions. For example, some events have these spaces exclusively for sponsoring brands.

One example is the New Approaches event, held in March 2023 at the Center Convention. The aim of the meeting is to disseminate knowledge in the area of beef and dairy cattle farming, promoting various discussions and lectures on the subject.

At the event, several companies that provide services or offer products related to the agricultural sector take the opportunity to showcase their brands, aiming to engage the participants of Novos Enfoques, who are producers, students, and professionals in the sector.

Another example is trade fairs, which feature the exhibition of different brands. . One example was We Do, which took place at the Center Convention in 2022, featuring booths from various wedding industry suppliers.

Furthermore, there are also congresses or events hosted by a single company that may include booths to showcase the brand's various products and services, or even provide interactive spaces for participants.

We've outlined some of the functions these spaces can have at certain events. But, to summarize and simplify, stands basically serve the purpose of presenting something to someone.

Why invest in a good booth at corporate events?

Speaking of the advantages of these spaces and why to invest in them, we can say that one of the main positive points for brands and organizers is that the stands generate credibility and improve the participant experience.

Furthermore, another benefit of using booths at events is the opportunity to showcase your company's ideas, brand, or service. Moreover, this can also translate into sales and leads, as it's possible to collect visitor data as they visit the booth.

Learn how to strategically set up booths at events.

Now that you know the main purpose of using stands at corporate events, and the advantages of these spaces, we've listed 4 practical tips to help you create a successful space that attracts attention and draws in your audience. Check them out:

Position the stand in a strategic location.

First, it's necessary to consider the location of the stand at the event, fair, or congress. Some locations have a higher turnover of people, and this also influences the movement and visibility of the stand.

Therefore, it's necessary to understand from the event organizers how the spaces are being allocated, and remember that a better location requires booking in advance and also greater investment, if necessary.

Think of an Instagrammable environment.

They never go out of style. Creating one – or more – Instagrammable settings within booths at events is a great way to attract the public's attention.

Today, we live in a world where people like to record and share good moments and interesting experiences. Therefore, having a space that guarantees good photos is a 'free' way to gain exposure on social media.

However, it's always necessary to keep in mind the purpose of the stand at the event, the products and services that will be presented, and with that in mind, plan an Instagrammable space that makes sense for the occasion.

Your team needs to be prepared!

Talking about booths at events goes beyond the space itself; you need to train your team for the occasion. The goal is to attract people to visit the booth, right? And for that, an eye-catching and interesting space isn't enough; the staff also need to know how to capture the attention of participants and provide them with good service.

Professionals who don't know how to answer questions, or who are disinterested and rude to the customer. public They create a terrible impression. To avoid this type of problem, instruct your staff beforehand on the type of approach, general information about the stand, what data to collect from visitors, and more.

Create experiences for visitors at your booth.

According to research by Zendesk, 50% of customers say they switch to a competitor after a bad experience.. Therefore, nothing is more risky than creating a bad impression of your brand during the event.

Think about the participant: if they enter your space, don't receive good service, don't have a relevant interaction, and don't see interesting visual elements, they'll go to the next stand, right? Therefore, it's necessary to invest in experiences to attract and keep people in your space.

Good tips in this regard include providing press kits for visitors and promoting interactive activities to secure prizes and giveaways.

Finally, if your booth is showcasing a product, service, or brand launch, sensory experiences are a great option. Plan activities to stimulate the senses, such as food and beverage tastings, or even an environment with specific aromas or sounds.

Host your event in our space.

Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.