Among the trends and expectations of the public and the events market is the holding of congresses, conventions, and other types of meetings in an exhibition format. Given the need for spaces capable of hosting these events, the Center Convention is opening an exhibition pavilion with over 1,000 m². 

Trade shows are events, usually large-scale, that bring companies together in booths. In these cases, the aim is to showcase your brand by sharing technical content, new products, or allowing customers to try out products or services, for example. 

The goal is to provide experiences for those who participate in the event and pass through the space reserved for your company. Therefore, sales happen indirectly, and are not the primary reason why brands and individuals attend exhibition-style events. 

Visitors to this type of event generally aim only to appreciate what you have to offer, but it's still necessary to provide a positive experience when welcoming them to your stand. After all, when they need a product or service offered by your business, the positive contact they had with your brand during the exhibition should be remembered and is very likely to be a decisive factor in them seeking out your company when they need what you offer.

You can also check out tips for using stands strategically at corporate events by clicking [here]. here. Now, learn more about the Center Convention's exhibition hall and the benefits of spaces designed to accommodate this type of event. 

Advantages of the exhibition hall

As we've already mentioned, exhibitions are usually large-scale events. Therefore, for the organizer, choosing a venue that is structured to host this type of event will offer advantages.

One of the main benefits is related to space. Because it's designed to host exhibitions, the venue usually has a large area, allowing for the division of space into sections if needed by the event organizer.

This organization, classifying and separating the stands, is a measure that also benefits visitors, because it facilitates the movement of the public within the event.

In addition to the advantage of smaller venue size, a space dedicated to exhibitions offers the necessary infrastructure for holding an event in this format. Therefore, the process of setting up stands and stages should be simplified. Furthermore, it is common to find general lighting, ventilation, security, an area for loading and unloading equipment, parking, and other amenities.

The Center Convention exhibition hall

Center Convention is one of the most complete and modern convention centers in the country., with more than 15 thousand m² with rentable area and capacity for up to 28 simultaneous events, in various environments. 

In addition, it offers access via escalators and elevators integrated into Center Shopping, Mercure Uberlândia Plaza Shopping Hotel, Uberlândia Business Tower, Center Office and Regus, which is under construction. 

With its distinctive facilities and services, Center Convention achieves a customer satisfaction rate of over 901,000, earning recognition and awards. Always aiming to best meet customer needs and follow market trends, Center Convention offers a space designed specifically for exhibitions.

The Center Convention exhibition hall has an area of 1,189m² and a ceiling height of 4 meters. The new space offers A modern digital, modular climate control system with ambient air renewal, as well as automated, zoned lighting with remote activation, and views of a panoramic garden. 

With a raised floor, the location allows for easy and quick installation of power, plumbing, and internet connections. 

According to Eli Schettini, CEO of EPS Empreendimentos, A company belonging to the Arcom Group – Wholesale, of which Center Convention is a part, This new feature is yet another way to meet the demands of the events industry and market trends. 

“More and more events are focusing on possibilities for greater interaction and audience experiences. The opening of the Exhibition Pavilion expands the ability to meet these demands, as it allows for the installation of stands and the creation of differentiated environments that complement the already available rooms. Just as with the complete revitalization of the Center Convention, delivered last year, this new space follows our purpose of innovation, offering a complete and modern solution for holding events,” explains Eli Schettini.

Host your event at our venue.

Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.