Giveaways for corporate events are a tradition when it comes to this type of gathering, and are always highly anticipated by participants. Precisely because they are so eagerly awaited, nowadays it's necessary to think 'outside the box' and offer different and creative kits that will attract attention.

First and foremost, it's important to highlight that these are much more than just promotional gifts; they're a great way to build customer loyalty, generate engagement, and promote the company's brand. 

So, if quTo successfully choose the perfect giveaways for your event, delivering an innovative, practical, and meaningful kit, check out these tips to help you with this task. 

Why include giveaways at corporate events?

According to Sympla, in the first quarter of 2023 alone, there was a 36% growth in the organization of corporate events in Brazil compared to the same period last year. In other words, the market is booming and it's necessary to ensure a good experience for participants in order to stand out.

Therefore, promotional gifts are a great way to achieve this goal, as they attract attention! They can feature the company's colors, and since they are already expected by the meeting participants, it's common for people to look for them right at the beginning of the event. 

Furthermore, investing in them is a good strategy for strengthening ties with clients or employees. This is because people feel remembered and rewarded.

Now, considering that corporate events always involve a brand, offering promotional gifts is a great way to reinforce that brand. How can this be done? By including the logo, visual identity, and creative concept of the event in the products that will be given out. 

Thus, in addition to reinforcing the brand for the participants themselves, it's possible to take it a step further, because it's common for people to take photos of the giveaways and post them on their social media. 

But if you're still unsure whether or not it's worth investing in giveaways for events, check out some more advantages: 

• Strengthens the brand;
• It increases engagement at the event;
• Close relationships;
• It creates positive memories.

Being creative: how to choose giveaways for events? 

We've already discussed the advantages of investing in promotional gifts for events. However, it's necessary to go further and be creative and strategic in your choices. 

One key point is that they need to be useful so they don't end up forgotten at the back of the closet. But, beyond that, they also need to be aligned with the brand. 

For example, if your company's core values are sustainability, it's important that the kits are eco-friendly and encourage good practices on the subject. Alternatively, if your event will include lectures, workshops, or courses, it's necessary to offer products that will make it easier for participants to take notes. 

We've listed some promotional gift options for events that could be a good choice for you. Check them out!

Vouchers 

If there's one thing that pleases everyone, it's receiving discount vouchers. This is a good way to avoid physical products and provide different experiences for event participants.

In this case, it's worth investing in vouchers or coupons with special prices for services that will actually be used. This could be a movie or a professional training course, for example. The goal is to focus on usefulness and providing experiences. 

One last point: using vouchers as promotional gifts for corporate events, it's possible to make them available even before the event, at the time of registration. This will immediately grab the participant's attention.

Personalized cups or mugs 

These are a classic, but always a good bet. Offering cups or mugs is also a way to encourage sustainability, avoiding the use of disposable cups. 

Here, it's worthwhile to create an attractive visual identity that prominently features the company's brand, especially since this is a giveaway that always generates a lot of posts on participants' social media.

Electronics

If your company operates in the innovation and technology sector, kits with electronic products are a sure bet when it comes to promotional gifts for events.

You can offer items that participants can use during the event, such as chargers and portable batteries. Or wireless headphones, mice, among other options. It's also worth noting that these items tend to be more expensive, so it's a good idea to consider the number of people at your event and get a quote in advance to secure good deals.

Check out some other examples of electronic giveaways:

• Self Ring;
• USB car adapter;
• Necessary bags for tech products;
• Proximity charger.

Anti-stress items

These products are gaining increasing popularity, especially with employee health in mind. Offering them as giveaways at your event is a way to surprise participants.

Anti-stress balls, portable massagers, and even vouchers with special discounts for services that promote well-being and relaxation are good options. In addition, you can make massage chairs available to participants at your event.

Host your corporate event with us!

Interested in holding your corporate event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.