There are various types of corporate events. Lectures, workshops, and roundtables, for example, are some of the most common gatherings. However, nowadays we have several other formats worth investing in.

These events promote interaction between customers, suppliers, and employees, and are increasingly being explored by companies and brands for various reasons. 

To understand how much the various types of corporate events are being explored by businesses, according to research by Sympla, In the first quarter of 2023, a growth of 36% was recorded in their realization.. This is in comparison to the same period last year. 

Therefore, now is the time for you to learn about the types of corporate events that are trending and worth investing in. In this content, you will find:

• The impacts of corporate events
• The main types 
• What is the ideal format for your company event?

The positive impacts of corporate events 

As we mentioned earlier, brands and companies are increasingly holding corporate events because of the positive effects they generate for the business. 

In this sense, there are two scenarios: these meetings are beneficial both for strengthening the brand in the market and for employees and the internal climate within the company.

Internal corporate events, which are geared towards the company's team, promote both integration and strengthening of relationships between employees, as well as technical training. Some positive effects include:

• Employee recognition;
• Strengthening the company culture;
• Training and qualification of the team; 
• It generates new ideas and projects. 

Similarly, there are also positive external effects for brands when these meetings are promoted. For example:

• Strengthening brand authority in the market; 
• It attracts sponsors and investors; 
• It sparks the curiosity of leads and potential customers; 
• Promotes networking between different audiences.

The main types of corporate events that are trending

So, what types of corporate events are trending right now? We've listed three that are good bets for your company. However, it's important to emphasize that other events such as lectures, courses, workshops, and conventions are also valid options. The key is to consider what your company is aiming for in terms of goals and objectives.

With the surge in these meetings this year, it's necessary to analyze the types of corporate events that are trending and your company's objectives in order to ensure the meeting is a success. 

Now, check out 3 trends worth investing in!

Fairs and exhibitions

They're not new to the market, but if you look at the meeting calendar for your city, you'll already see that they're a trend. Furthermore, it's at these events that many innovations and new products or services are presented and gain public attention. 

Trade shows and exhibitions are ideal types of events for attracting an external audience, standing out in the market, and generating participant engagement. They also promote interaction between suppliers and buyers.

In terms of structure, this type of event requires exhibition stands – We've even talked about this before, here. – and also areas for rest and socializing. 

Bootcamp

Do you know what a bootcamp is? We'll explain: it's an intensive learning model. The goal of these sessions is to stimulate the development of practical skills and abilities in professionals.

In this sense, it is a type of event widely used by companies that want to promote the development of their employees in many different areas, for example, technology, education, finance, and healthcare companies. 

Here, it's important to ensure that the best experts in the field are leading the bootcamp, so that this immersive educational experience is effective.

Roadshows

Another event to strengthen the brand's market presence, and this time, on a large scale. This is one of the types of corporate events that are being explored by companies operating in multiple cities or states. 

To illustrate, roadshows function like a traveling exhibition where an event visits various locations in a circuit format. At the Center Convention, for example, we hosted Reload 2023 this year, which follows this format.

Roadshows are a type of corporate event that allows for the development of lectures, mini-courses, booths, and much more.

What types of corporate events are ideal for my company?

The answer to that question is: it depends! Several factors influence this decision, mainly what you're looking for in your event. Is it more focused on the market and external audience or on your employees?  

Understanding these issues, as well as factors such as your company's size and available budget, for example, makes it possible to determine the ideal type of event for your company to hold on a given occasion. 

Host your event with us!

The Center Convention space adapts to a wide variety of events, so hold your meeting with us! You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.