Discovering new cultures, sporting events, and adventure-focused activities are just some of the reasons people travel and explore new places. But there's another factor driving tourism: business. More and more professionals and entrepreneurs are traveling to foster opportunities, forge partnerships, participate in events, and thus boost business tourism.

This is an important sector for the Brazilian economy and drives the market both nationally and regionally. Furthermore, since in-person events returned after the pandemic, companies have seen these gatherings as an opportunity to unite their employees, strengthen their brand, and generate new business. 

Therefore, corporate events are fundamental in driving business tourism, and these are the topics of today's content. Check it out.

The strength of business tourism in Uberlândia

In Uberlândia, the city that hosts the Center Convention and Hotel Mercure Uberlândia, business tourism is a strong driver of the economy, and in the week that celebrates World Tourism Day (September 27), it's worth talking about this sector that is so fundamental to the regional economy.

The city's strategic location is one of the factors that encourages these corporate meetings. Similarly, the strong industrial and service sectors lead companies throughout Brazil to foster networking and initiatives in the municipality.

It's worth emphasizing that meeting the demands of business tourism requires infrastructure. Therefore, other sectors have also developed, such as hotels, transportation, gastronomy, and more. 

A survey by Visite Uberlândia indicated that When hosting an event, not necessarily a business event, 67 sectors of the economy are stimulated. Some are those we mentioned above, but it also involves pharmacies, bars, Event planning companies and others.

Basileu Tavares, commercial manager of the Mercure Uberlândia Hotel and the Center Convention, comments on this tourism boom in the city:

“"September 27th is considered World Tourism Day, and we can certainly say that Uberlândia is indeed a tourist city. In our spaces, for example, we notice a high volume of visitors when we host national and international events, with people coming from different regions. But we also notice that the people of Uberlândia themselves want to 'tourist' in the city, explore different places, and enjoy exclusive moments. The Happy Weekend package at the Mercure Uberlândia Hotel welcomes couples who live here but are looking to escape the daily grind and relax," he comments.

The regional scenario is similar to the national one.

Nationally, the situation is no different. To give you an idea, The routine of in-person events, meetings, and business gatherings is expected to generate up to US$$ 800 billion by 2026., according to a survey by Global Industry Analysts.

Trade shows, forums, conventions and other types of corporate gatherings – we've already talked about trends. here And it's worth checking out – they're on the rise, and companies are increasingly investing in holding these meetings. As a result, flights between the two cities remain busy, and business tourism is thriving.

The growth of corporate events and business tourism. 

The growing trend in business tourism is reflected in the Center Convention space, which is part of the Center Shopping Complex. "At the Center Convention, we host monthly workshops, lectures, forums, and other meetings promoted by companies that include professionals from outside the city, and who, by staying in Uberlândia, boost the hotel, gastronomy, service sector, and more," comments Basileu Tavares.

In the first half of 2023, the venue hosted numerous corporate meetings, and this surge in corporate events necessitates a new approach: seeking out innovative ideas and the best solutions to stand out in the market.

“We are always attentive to what is new, to what the public is increasingly looking for, and we invest in this direction to serve with even greater excellence the tourists who come to our city to hold their corporate meetings or stay overnight. In a competitive market, this is a fundamental task,” reinforces Basileu Tavares.

The hotel sector is also noticing increased activity. 

Just like the Center Convention, the Mercure Uberlândia Hotel also experiences the growth of business tourism. Because it's located in the same complex, many professionals and entrepreneurs who come to Uberlândia to participate in events at the Convention Center stay at the Mercure. 

Basileu explains a bit about this dynamic. “Both of our spaces are located in the Center Shopping Complex, so when traveling for business, many executives seek practicality, comfort, and privacy. Thus, a complex that offers event space, accommodation, and a range of products and services – from Center Shopping – is truly a differentiator. Therefore, we've noticed that many event participants choose to stay at our hotel, also boosting the hotel industry,” he concludes.

Host your corporate event with us.

The Center Convention space adapts to a wide variety of events, so hold your corporate event with us! You can check out all the infrastructure available at the Convention and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.