The real estate market in Brazil is constantly growing. According to ABRAINC-FIPE, The sector showed growth of 14.41% in real estate sales in the first seven months of 2023 compared to the same period in 2022. And to continue stimulating the sector, real estate launch events are more than important.

Before you wonder why, let us explain: these moments are necessary because they are often the customers' first contact with the business. Therefore, it's essential to leave a memorable impression to secure the sale, isn't it?

To achieve this, the event organization needs to be impeccable, ensuring that the moment – and the venture – remain in the minds of clients and investors alike. Want to understand how to do this? Keep reading!

Real estate launch events: what are they for?

In general, an event to publicize a real estate launch is one of the strategies for publicizing the new development to the community, but even more specifically, to potential clients and investors. 

With so many options on the market, it's a challenge to make a venture stand out, and that's why these events are a way to delight customers and allow them to get to know the launch more closely. 

Generally, these events are organized by the construction company or developer and may focus on residential, commercial, or mixed-use buildings or condominiums. Furthermore, details about the project are usually revealed, such as floor plans, prices, payment methods, and benefits for buyers. 

Tips for promoting real estate launch events

Now, how do you ensure that a real estate launch event is effective, captivating, and helps the brand attract and retain clients? There are some incredible tips that can support those organizing such an event. Check them out:

The event follows the style of your business.

A real estate launch is more than simply presenting a new project; it's a unique opportunity to convey the essence and style of the development. From the choice of location to the decoration and entertainment offered, every detail should reflect the identity of the project. 

Therefore, if your project is aimed at a younger, more modern audience, for example, consider using a more relaxed and contemporary approach at the launch event. And if it's focused on other audiences as well, think about the feelings and perceptions you want to convey.

Have a team prepared for customer service.

Remember that real estate launches go beyond simply presenting the project; it's a time to convert! Therefore, quality service is crucial for the success of this type of event. 

Therefore, make sure you have a well-trained and prepared team to welcome visitors, answer questions, and provide detailed information about the project. The friendliness, helpfulness, and knowledge of the team contribute significantly to creating a positive experience for potential clients.

Think about immersive experiences and communication materials.

In addition to providing information about the project, it is important to offer visitors an immersive experience that makes them feel part of the undertaking from the very first contact. 

Therefore, consider offering virtual immersions or guided tours of the project site during the launch event. Additionally, invest in attractive visual communication materials, such as scale models, videos, and informational brochures, that clearly and engagingly convey the project's unique features and advantages.

With these tips, you'll be better prepared to organize a successful real estate launch event that captures the attention and interest of your target audience and boosts sales for your development.

Host your real estate launch event with us. 

The Center Convention space adapts to a wide variety of events, so if you're planning a graduation ceremony, hold your event with us! You can check out all the infrastructure available at the Convention and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE