You've surely been to a place, bought a product or service, and gone back several times, right? Or maybe you went once and never returned. This is directly linked to user experience (UX), which is gaining more and more attention from brands, entrepreneurs, and businesses every day. Especially when it comes to parties, UX at events is uniquely important for ensuring an amazing experience. 

Understanding what UX is and how to implement it effectively can differentiate a bad event from a memorable experience for participants. Therefore, to talk a little more about what this trend is and the main strategies for you to implement in your event, we've prepared this content. We recommend you keep reading!  

What is UX?

First, let's understand what UX actually is. Known as user experience, it refers to an individual's interaction with a product, service, or, in the case we are discussing here, an event. 

In this sense, UX encompasses all aspects of user interaction, from the first impression to post-event satisfaction. Good UX in events aims to provide a fluid, intuitive, and enjoyable experience, meeting the needs and expectations of participants.

Therefore, investing in strategies that guarantee a good experience for consumers is fundamental. This applies both to brands and to an individual promoting an event. 

The importance of UX in the events industry.

In general, the importance of a good customer experience is demonstrated by market data and trends. For example, one A study by the Boston Consulting Group (BCG) showed that leading companies in these strategies are achieving significantly higher growth than average, reaching up to 190% in three years.

Now, speaking specifically about UX in events, we can affirm that the quality of the user experience at events has a direct impact on participant satisfaction and, in turn, on the reputation of the event and the associated brand. 

Therefore, a positive experience can lead to greater audience loyalty, positive word-of-mouth, and even an increase in ticket sales for future events, when we talk about events open to the public. But this also applies to corporate and social events such as birthdays and weddings. 

UX strategies in events: from social to corporate

To ensure people have a good experience at your party, convention, or any other type of gathering, there are several UX strategies that can be used in events. We've listed some items from a checklist that should be part of your planning to guarantee a positive experience. 

It's worth remembering that this tip is valid for both corporate and social events. Especially when hosting a wedding, anniversary, or birthday party, it's in the host's best interest for everyone present to feel comfortable and at ease. Here are some tips:

Understand your target audience: Before planning any event, it's essential to understand the needs, preferences, and expectations of the target audience. This can be done through research, feedback from previous events, and more.

User-centered design: When designing the event, put the participant at the center of all decisions. This involves everything from choosing the venue to the layout of the space, and other elements that engage people, such as ambiance and event kits. This will also make other UX strategies for events more effective.

Technology in favor of experience: The tech world is booming. Therefore, use mobile apps, augmented reality, and digital check-in, for example, to facilitate participation and offer a more interactive and personalized experience.

Exceptional customer service: Train your team to provide friendly, helpful, and efficient service. This is because human interaction is still fundamental to a good user experience.

Feedback and continuous improvement: After the event, collect feedback from participants and use this information to improve future editions. This can be done through a form, survey, or even messages via WhatsApp – in the case of social events. 

How to implement UX strategies in events

You've already seen some UX strategies for events that can make all the difference and guarantee an exceptional experience for your guests or participants. But how do you actually put them into practice? 

We'll show you two practices that are important to ensure that strategies are implemented and truly effective. Check it out:

• Detailed planning: dedicate sufficient time to planning every aspect of the event, taking into account the participant's or guest's journey from arrival to departure.
• Testing and adjustments: To avoid problems or unforeseen events, conduct pilot tests or simulations before the actual event. Additionally, be prepared to make last-minute adjustments. based on the feedback and insights gained during the event.

Investing in user experience at events is not just a competitive advantage, but a necessity in an increasingly demanding market. Therefore, by prioritizing UX at events, organizers can create memorable experiences that captivate the audience and generate tangible results. 

Host your event with us!

The Center Convention space adapts to a wide variety of events, so hold your meeting with us! You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE