“"What can I do to attract an audience to this event?" This is one of the questions that every organizer of events open to the community has in mind. Ensuring a good audience for the festival, lecture, show, or workshop is one of the fundamental points to guarantee the success of the event. 

First and foremost, it's important to highlight that simply attracting an audience to your event isn't enough; you need to ensure people have a positive experience. We've already talked about this here on the blog., But today's content focuses on tips (or a checklist) that can help you convert an audience for your party. 

The task is not easy, because the scenario is one of sector recovery with many meetings happening simultaneously. The result? Increased competitiveness. To get an idea of how heated the market is, thousands of meetings were held across Brazil last year, and Cultural and entertainment events alone generated more than 250,000 jobs..

Therefore, it is important to devise an assertive strategy for attracting an audience. With this, the festival will stand out from the others, spark people's interest, and thus succeed in converting interested parties into an audience. 

Now, just check out the tips we've listed for you on this topic. 

The importance of prior disclosure. 

One initial point that deserves highlighting when we talk about attracting an audience is prior promotion.  Communicating about an event effectively and at the right time is one of the most effective ways to attract an audience and strengthen your brand. 

To understand the importance of keeping this in mind, just think: it's no use creating an adequate logistical plan, contacting suppliers in advance, and hiring services if the public doesn't know about the event, right?

Therefore, it's necessary to understand when it's most beneficial to begin promoting the event, in order to spark and nurture people's interest. With prior planning, it's possible to develop different strategies focused on attracting the public.

Tips for attracting an audience to your event.

Now, speaking about the practical side, there are tips on initiatives and best practices that can be adopted to ensure that more people secure a place at your event. 

It's necessary to act in different areas to reach your audience across diverse scenarios and channels. Therefore, both in-person and digital actions are needed to strengthen the event's promotion and attract more people. 

We have listed four insights that can be implemented to ensure the spread of the festival and, consequently, attract more people. 

Understand your audience. 

It may seem obvious, but understanding who your audience is is the first step in building an effective strategy. Without this determination, many actions are developed in vain and fail to achieve the expected result. 

To do this, it's necessary to understand characteristics such as age range, income, and gender. Furthermore, it's also crucial to be aware of the media channels your audience uses. Is it television programs? Social media? Radio? In short, this is interesting and important information to know.

All of this is part of what is known in marketing as a persona, and defining this 'customer representation' is a fundamental step in attracting an audience to your event.

By defining the persona and being aware of the characteristics of the target audience, it is possible to choose the most efficient and effective attraction strategies.

Invest in social media and influencers.

The relevance of social media is undeniable. To give you an idea, just... in Brazil, There are 171.5 million active users on social media..

Therefore, Instagram and Facebook, for example, should be used as a way to pass information to the public and generate interest. Furthermore, if it's a recurring event, it's a good idea to maintain a specific profile for it as well. 

Now, partnering with influencers to promote the event is another way to leverage social media. Influencer marketing is one of the major trends right now and has an interesting power of attraction. 

Thus, influencers (who have the fit Cultural organizations (of the event) can be contacted to become partners and thus disseminate information such as date, time, location, bands, and more. An extra tip: send them... press kits Having a specific event for these producers is a good way to promote it.

Create an affiliate network to attract an audience.

Another tip for attracting an audience to your event is to use an affiliate network. It's not a new strategy, but it remains effective. But if you've never encountered this practice before, we'll explain it to you. Generally speaking, it consists of... Third parties sell tickets for the party, show, workshop, or lecture in exchange for a commission.

This motivates the affiliate to attract an audience to the event, as they also benefit from the increased demand. This strategy also allows for diversification of sales methods, combining online and physical sales. 

Use of mental triggers in communication.

So-called mental triggers are great practices to apply in event communications. For example, this resource consists of creating a feeling of urgency and scarcity. "These are the last spots" and "don't wait until the last minute to register" are some of these stimuli used to attract an audience.

To elaborate further, by using a sense of urgency in your event communications, the message the person receives is that this moment is unmissable and could end quickly. Thus, interest is transformed into need.

Finally, when we talk about scarcity, it is It creates the feeling that spots for that celebration are limited and running out, so it's necessary to act fast to avoid being left out. 

Host your event at our complex!

Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.