Organizing an event is a complex task, and its success largely depends on the effectiveness of publicizing the event's program. After all, what good is having an amazing program if nobody knows about it?
Furthermore, the event's program itself is a factor that draws a lot of attention. For example, at a music event, the line-up is one of the most anticipated announcements by the public and ensures that those who were still undecided about buying a ticket make their decision. The same applies to corporate meetings with speakers.
In this article, we will discuss marketing strategies to ensure your event is a success.
Event schedule: promote it before and during the event.
First and foremost, it's necessary to emphasize that this announcement of the event's schedule needs to happen both before and during the event. This is because pre-event announcements are important for attracting the ideal audience and generating discussion about the schedule.
By promoting the event during the event itself, you ensure that participants keep the schedule fresh in mind, as many may forget about the attractions.
Therefore, both types of communication are important; however, it's necessary to highlight that each moment calls for a different strategy. For example, in a pre-event phase, it's advisable to publicize the event schedule through online channels, such as websites and social media, while during the event there are possibilities such as backdrops and LED panels.
Tips for promoting your event schedule.
You Corporate events showed an increase of approximately 36% in the first quarter of 2023., when compared to the last quarter of last year. Therefore, in a market that is so busy and competitive, it is necessary to have a good event plan and also to carry out the correct promotion to guarantee the success of the event.
Therefore, we have listed some tips that can help brands and companies organizing meetings to communicate effectively. Check them out!
Create an attractive website.
One of the first tips for effectively promoting your event's schedule is to create an attractive website that reflects the event's identity. It's a crucial tool for publicizing your event's program. Make sure it's appealing, easy to navigate, and responsive for mobile devices. Additionally, include detailed information about the lineup, times, locations, and ticket prices, as this makes it easier for interested parties to find all the necessary information in one place.
Use social media to your advantage.
Social media plays a key role in promoting events. Create profiles on major platforms like Facebook, Instagram, and Twitter, and regularly post updates about the event schedule, share videos, and interact with followers to build excitement.
One important point to note in this tip is to create a content schedule to keep your audience engaged and informed, as well as to avoid repeating information or overwhelming your audience with posts.
Invest in email marketing.
Email marketing is an effective tool for reaching people who have already shown interest in your event. Therefore, build a contact list through registrations on your website and send regular newsletters with updates on the program, ticket offers, and relevant information.
On the day of the event: create mechanisms for dissemination.
Finally, regarding the dissemination of the event's program during the meeting, there are some effective possibilities that will ensure the audience is always aware of what will happen. One example is flyers with the program, which can be handed out at the time of registration.
Now, check out some other strategies you can adopt for your event:
- Opening video: it is a good idea to produce an engaging video beforehand that includes the meeting's program and show it to the audience during the opening of the event.
- Backdrop: Another tip is to create a backdrop that reflects the event's identity and includes the event's schedule. This way, in addition to creating a pleasant atmosphere, people can always check the backdrop to see the time of a particular attraction.
- Digital totems: another option is digital totems that can be scattered throughout the event space displaying material with the program schedule.
Remember that effective event promotion is a combination of online and offline strategies. Therefore, customize your tactics according to your target audience and the type of event you are organizing. With planning and effort, you can ensure that your event's program is widely publicized and attracts a large audience.
Host your event with us.
The Center Convention space adapts to a wide variety of events, so hold your meeting with us! You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.
