Post-event engagement: why does it matter?

Post-event engagement is essential to strengthen relationships with participants, maintain brand awareness, and increase the chances of loyalty for future editions. After all, the event is over, but the connection with the audience cannot end there. 

With well-planned strategies, it's possible to continue the dialogue with the audience, reinforce the most memorable moments, and even generate new business opportunities. But how do you keep this engagement alive? Let's explore some actions that can make all the difference!

Post-event engagement: why does it make all the difference?

Maintaining engagement even after the event ends ensures that the audience continues to talk about their experience, reinforcing the connection with the brand and increasing the chances of participation in future editions.

Furthermore, this continuous interaction allows for the collection of feedback, strengthening the event community and even generating new business opportunities. Strategies such as exclusive content, special promotions, and personalized interactions help to prolong the event's impact and keep the audience engaged.

How do you keep the audience engaged after the event?

The post-event period is the ideal time to continue the relationship with those who participated. A simple thank-you email already shows care, but how about going further? 

Next, we'll explore essential and practical tips to keep engagement alive post-event. And we're talking weeks, days, or even just hours after the event!

Send a personalized thank you note.

How about showing gratitude to those who participated in your event? A simple "thank you" can make all the difference. Sending a personalized message — whether by email, social media, or WhatsApp — demonstrates care and attention to each person who was there with you.

Furthermore, how about including photos from the event, a video with the best moments, or perhaps a message from the production team? This helps keep the memory of the gathering alive and opens the door for future events.

Offer exclusive content.

Have you ever stopped to think that not everyone can attend all the lectures, panels, or workshops at an event? Making recordings of this content available is a great way to maintain audience interest and extend the experience.

Not everything fits into the event, but you can continue delivering value afterward. What if you send an e-book covering the topics discussed, release recordings of lectures, or offer a complementary webinar? The more exclusive it is, the greater the perceived value.

These extra contents help extend the experience and show that caring for the audience goes beyond the day of the event. Not to mention that it's an excellent opportunity to reinforce your authority and keep the "flame burning." Don't you want an immortal event?

 

 

Maintain engagement with partner brands. 

Did your event feature partner brands? Here's another opportunity to continue the collaboration. Actions like exclusive promotions for attendees, co-created content, and even discounts on products or services can keep the audience engaged and strengthen the partnership post-event.

For example, if a sponsor was a clothing brand, how about sending a discount coupon for future purchases with the event's name as the code? Or if a company provided technology for the event, how about making an e-book or webinar available with more information about their technological solutions? These activities strengthen the relationship between brands and the public, creating a seamless experience.

Share the post-event highlights.

In-person events may be over, but the digital world continues! Use social media to share the best photos, behind-the-scenes tidbits, or even to chat and gather testimonials from participants with future projects in mind. This is essential to keep engagement high.

Furthermore, those who couldn't attend will be able to see a bit of what happened. And those who were there love seeing themselves in the photos, sharing them with friends, and reliving the special moments. Here's a tip: people love seeing other people in their photos. feeds.

Create a hashtag for #tbt

Social media users love ##TBT (Throwback Thursday), one of the most popular hashtags on Thursdays, where users post special moments from the past—and you can leverage this to keep your event in the spotlight.

But what about an exclusive hashtag, would that work? The answer is yes, as long as you share this hashtag with all participants at the end of the event, asking them to use it so they can relive the best moments together, sharing photos, videos, and experiences.

In addition to reinforcing the memory of the event, this strategy maintains audience engagement and generates anticipation for future editions. Encourage participants to use the hashtag and then interact with the posts to achieve the best results.

Keep the community active.

If the event brought together people with common interests, it is your duty to allow this exchange to continue. Do you remember the Orkut community forums where everyone discussed very specific topics? Well, today we have groups on WhatsApp, Telegram, and even Instagram as practical ways to keep participants connected and perpetuate networking.

And you can still use this space to send news, open strategic discussions, and even publicize upcoming events. Involve people in your business! Gradually, your audience will stop being just participants and start feeling part of something bigger.

 

 

Collect feedback and listen to your audience after the event. 

Now that you understand the importance of keeping the audience engaged after the event, how about using this time to gather valuable feedback and insights? Listening to participants is one of the best ways to understand what worked well, what surprised them, and what can be improved, as well as to capture insights for future editions. This shows that the event didn't end at the closing ceremony and that the participant's experience continues to be valued.

You can use simple forms, social media polls, or even a personalized email to ask for feedback. And why not combine all three? Believe me: when participants feel heard, they feel part of the event's creation, and this greatly increases the chances of them staying for future editions.

And here's an extra tip: combine this action with the strategy we discussed earlier regarding exclusive content. Do this by offering a discount coupon to those who leave their opinion, combining the useful with the profitable.

Complete event facilities: Center Convention

At Center Convention, you have the support of a team that has already organized thousands of events and can help you with your planning. Furthermore, our location—within one of the largest mixed-use complexes in Brazil—attracts more sponsors who want to connect with relevant events.

You can also check out all the infrastructure and services available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Contact us via WhatsApp at (34) 3239-8300 or email comercial@epsempreendimentos.com.br. You can also reserve a date by clicking [here]. HERE.

Post-event engagement: Conclusion 

The event may be over, but the connection with the audience doesn't have to end there. Small post-event actions, such as social media posts, thank-you notes, or even a surprise from partner brands, help keep that relationship alive and special.

And don't forget to listen to those who participated! Gathering feedback and showing that you care about the experience makes all the difference. With this attention to detail, your audience will remember the event fondly and will already be looking forward to the next edition. 

In today's text, we discuss the participation of partner brands. Click here and discover how you can increase the visibility and reach of your event with... strategic partnerships.