Creating a lounge area at events is an excellent way to offer the audience a comfortable and welcoming environment. Whether for socializing, relaxing, or capturing unique moments for social media, this welcoming atmosphere elevates the guest experience to a new level.

Planning a lounge area for events can involve, for example, a sophisticated combination of furniture and elegant decor, as well as appropriate lighting that will make the space even more charming and cozy, as is very common in hotels and airports. 

In today's text, we'll talk about what a lounge area is and how to create one, with tips to help further enhance the guest experience at your event.

What is a lounge area?

The term lounge refers to a social space that provides a modern, pleasant, and tranquil environment for guests to relax and enjoy socializing.  

Being both attractive and functional, a lounge is designed to offer comfort. Various elements can compose this space, such as sofas, armchairs, poufs, cushions, rugs, candles, flower arrangements, cell phone charging points, tables with magazines, and other decorative objects. 

Having a lounge area has become essential at events, whether social or corporate, to give guests an even more special experience. Below, we'll explore the importance of this space in more detail.

Why create a lounge area at events?

The lounge area offers comfort to guests, whether they want to interact with others or be alone to check updates on their phones. This environment should be light and relaxed, suitable for recovering energy and regaining momentum to return to main activities. 

In addition to facilitating interaction among the audience and providing opportunities to strengthen personal relationships or networking in a less formal context, creating a lounge area helps guests feel even more valued and well-cared for. Ultimately, it fosters positive impressions of the event, which can encourage future participation in events you plan. 

What is the ideal type of lounge for my event? 

There are different types of lounge spaces that can be implemented depending on the type of event. A lounge located right at the entrance of the event helps to create a good first impression, building anticipation for the internal activities. A good example of a lounge at the entrance is this one from the 11th Cerrado Mineiro Region Award:

Often, cell phone batteries don't last all day, and we need to recharge our devices to stay online. For those who need to charge their cell phones or laptops, a dedicated lounge area with multiple power outlets can be created. A great example of a charging lounge area is the Recharge Station at Sebrae Minas, which has been implemented at several other events.

Is the idea to offer exclusivity to certain guests? The VIP lounge, often visited by influential figures or celebrities, is designed to be a more private environment and may include exclusive gifts and waiters, for example. 

For spaces featuring delicious food and drinks, a gourmet lounge combines gastronomy with relaxation and comfort.

How to create a lounge space for events?

Need tips for creating a lounge area? In the following sections, check out some guidelines for organizing this space that can become so special at your event.

Keep the audience's needs in mind.

The first step in planning your event's lounge area is understanding the needs of your attendees. For example, at a corporate event, it's beneficial to create an environment conducive to networking, designed to facilitate the exchange of ideas among guests. If the event is more social, you can organize an Instagrammable space, and even personalize it according to the party's theme. Click here To see more party trends for 2024.  

Choose a suitable location for the lounge. 

The lounge, being a space for conversation and relaxation, needs to be in a quieter location, away from the speakers and the hustle and bustle, but not too far from the event. As we indicated earlier, the lounge at the entrance of the event is the most used place, because it makes the space very useful for the participants.

Invest in comfortable furniture.

Providing sofas, armchairs, poufs, and side tables will help create a relaxing and informal setting, making guests feel more comfortable. Everyone feels welcome when there is spacious furniture available to sit comfortably, right?

Remember to arrange the lighting appropriately.

While extravagant furnishings may be more suitable, harsh lighting can ruin the lounge atmosphere. Therefore, the lighting in a lounge area needs to be softer and more subdued, conducive to relaxation. Avoid bright LEDs and maintain a relaxing ambiance.

Pay close attention to the decorations. Use your creativity!

Carefully choosing the elements that will make up the lounge area's decor is very important. Remember to look at the setting as a whole and see if everything matches, bringing together the furniture, lighting, and all the items. Testing curtains and plants, among other things, can help you get it right and make the guest feel more valued. Test curtains, plants, and... aerial decorations, They've been a huge success at the Center Convention!

Host your event with us.

Organizing the perfect lounge area is one of the key factors for the success of your event. And Center Convention is at your disposal to do whatever it takes and help you bring these ideas to life.  

Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.