Organizing a successful event goes far beyond choosing a date and gathering an audience. The structure offered by the venue is crucial to ensuring comfort, safety, efficient logistics, and a quality experience. When it comes to structure, it's necessary to think about much more than just physical space. Easy access, cutting-edge technology, versatile environments, support infrastructure, and even details like parking and accessibility make all the difference in ensuring that participants, exhibitors, and organizers have the best possible experience.

But what exactly is essential for an event? Below, we'll show you how Center Convention excels in this aspect, bringing together all the essential elements in a complete and flexible event ecosystem capable of adapting to the needs of each occasion — from trade shows and congresses to corporate conventions and exclusive receptions.

 

Spaces designed for any layout.

Every event, whether an intimate lecture or a large-scale trade show, needs a structure that combines versatility, organization, and comfort. The Center Convention functions as a true event ecosystem in Uberlândia, offering not only modular spaces but also supporting technology, integrated services, and strategic connections that guarantee efficient setup, operational safety, and a complete experience for the audience.

In 2024, 381 events were held at the Center Convention, demonstrating the diversity of formats and the ability to meet varied demands. With modular rooms totaling 1,714 m² and ceiling heights of up to 6 m, the space can accommodate up to 2,000 people in an auditorium format when used together. Furthermore, the ecosystem is completed with the rooms at the Mercure Hotel, ideal for small meetings or medium-sized events, and the Clementina Space, perfect for cocktails and receptions, accommodating up to 300 people.

Next, you will learn more about these three spaces. Keep reading. 

Center Convention: Complete structure for small and large events.

The Main Hall of the Center Convention exemplifies the ecosystem's flexibility: modular and equipped with a digital climate control system, zoned lighting, and raised flooring, it allows for discreet installations of power, data, and sound systems. The Exhibition Pavilion is located adjacent to the Main Hall and allows for the easy installation of booths for fairs and congresses with its more than 1,000 m² and a ceiling height of 4.1 m².

The dressing rooms and support rooms between the Main Hall and the Pavilion ensure comfort and privacy, while the integrated access to Center Shopping, Mercure Uberlândia Plaza Shopping Hotel, Uberlândia Business Tower, and Center Office facilitates the circulation of participants and the logistics of setting up large events.

Spaces E3 and E4 expand capacity for larger or hybrid events. E3, with over 6,000 m² of covered area, offers automated lighting, pleasant landscaping, and multiple occupancy modules for fairs and exhibitions. E4, an outdoor area of almost 6,000 m², allows for brand activations, outdoor events, and the assembly of customized stands, maintaining visual integration with E3 and other spaces in the Center Shopping Corporate Complex.

 

 

Mercure Space

The Mercure Hotel complements the Center Convention's event ecosystem, offering air-conditioned and well-lit modular rooms, ideal for smaller meetings or panels. The Sarah Kubitschek, Grande Othelo, and Santos Dumont rooms cater to everything from intimate gatherings to medium-sized events, with welcoming environments and technology suited to any need.

• The Mercure Hotel offers modular rooms integrated into its tower, with removable partitions, digital climate control, and appropriate lighting for meetings, panels, or more intimate events.
• The Sarah Kubitschek rooms at the Mercure hotel total approximately 280 m², with a maximum capacity of 130 people in auditorium seating in its largest configuration.

Clementine Space

The Clementina Space, attached to the Clementina Bar and Ristoranti, provides modern and elegant settings for cocktails, panel discussions, or social celebrations. Together, the rooms can accommodate up to 300 people in an auditorium setup. With 4-meter high ceilings, digital climate control, and zoned lighting, it is perfect for events that demand sophistication, comfort, and functionality.

 

Backstage technical and logistical infrastructure

The quality of an event doesn't depend solely on what the audience sees: much of the success happens behind the scenes. A well-designed technical infrastructure and efficient logistics ensure faster setup, safe equipment handling, and smooth operation at every stage of production—from material arrival to final dismantling.

At Center Convention, this support is treated as a priority. The complex has loading and unloading docks, freight elevators with direct access to the assembly areas, and internal routes designed to optimize the flow of heavy equipment in and out. These solutions reduce operating time and risks, as well as facilitate the routine of suppliers and assemblers.

 Key technical features

• Raised floor with infrastructure for electrical distribution, data points, plumbing, and sound systems, allowing for discreet and secure installations.
• Dedicated high-performance internet and on-site technical support to simultaneously serve exhibitors, streaming, and production needs.
• Digital, modular air conditioning system with continuous air renewal — suitable for different configurations and users.
• Automated and zoned lighting, with remote activation for varied scenarios (lectures, fairs, shows).
• Generators and contingency plans to minimize the risk of power outages or disruptions to critical services.

Operational logistics

This section shows the "behind the scenes" of the event, all the areas and routes that ensure the assembly, disassembly, and circulation of equipment and teams happen in an organized and safe manner.

• Docks and cargo receiving areas strategically located to speed up assembly.
• Freight elevators that connect directly to technical areas and stages, reducing travel distances.
• Internal routes and maneuvering areas designed for both cargo vehicles and light vehicles, ensuring safety and efficiency.

The Complex: a complete ecosystem for events.

A good event venue is also measured by ease of access, accommodation, and services available in the surrounding area. The integration between the space and the Center Shopping Corporate Complex to which it belongs directly impacts the experience of the audience, staff, and speakers.

Located in one of Uberlândia's most strategic points, the Center Convention is connected to Center Shopping, the Mercure Uberlândia Plaza Shopping Hotel, the Uberlândia Business Tower (UBT), and Center Office. This event ecosystem ensures convenience and efficiency at every stage of the event: from accommodation to food, from shopping to mobility, in addition to offering logistical support for exhibitors and suppliers. The result is a much more fluid and complete experience for everyone involved.

To make this difference tangible, it's worth highlighting two simple aspects that make the routine of any event more efficient: mobility and integrated operation.

Parking and mobility

The complex offers ample parking and valet services for vehicles, as well as bicycle parking and easy access to public transportation and taxi/ride-hailing services. These amenities reduce friction for visitors arriving and departing, and make the experience more comfortable for sponsors, speakers, and setup crews.

Integrated operation — services that make a difference.

Organizing a successful event requires prepared operational partners. Center Convention complements its technical infrastructure with an integrated operation that includes:

• 24-hour security and access control;
• Continuous cleaning and maintenance;
• Reception, operational coordination and participant support;
• Catering and adaptable food solutions (coffee breaks, lunches, dinners and cocktails);
• Technical support (audiovisual, IT) and logistics for installers.

These specialized services and teams reduce the operational burden on organizers, allowing them to focus on content curation, sponsor relations, and audience experience.

Read also: How to measure the success of a corporate event.

Success stories: integration in practice

The robustness of the Center Convention's infrastructure is proven in practice. The space has already hosted congresses and fairs of great regional and national impact — among them, the Sankhya Convention and Collab Inovação 2025. These events demonstrate how the versatility of the environments, the efficient logistics, and the integrated services translate into complete experiences, with agile setup, stable operation, and organized dismantling.

Sankhya Convention

On February 7th and 8th, 2025, the Center Convention hosted the Sankhya Convention., bringing together hundreds of employees from different regions with the goal of aligning strategies, strengthening corporate culture, and preparing the team for the challenges of the year.

The event utilized multiple areas of the complex:

• Main HallFor keynote speeches and panel discussions, featuring digital climate control, zoned lighting, and a raised floor, allowing for complete audiovisual integration and comfort for hundreds of participants.

• Exhibition PavilionTransformed into an interactive area, it housed booths, workshops, and the "Skills Show" experience, where participants tested solutions from the Sankhya ecosystem in a playful and engaging way.

• Arena EcosystemA lounge for relaxation and networking, promoting strategic conversations and the exchange of experiences.

The convention also stood out for its high-impact content: lectures by Gabriella Argento, Junior Borneli, and Luis Justo inspired the audience, while Marco Antonio Salvo presented case studies of artificial intelligence applied to the Sankhya ERP system, showing how innovation and technology can transform business decisions.

The spaces at the Center Convention allowed for the integration of all areas, with efficient logistics, practical circulation between environments, complete technical support, and integrated operation ensuring that the event was not only productive but also comfortable and inspiring.

 

 

Collab Innovation 2025

The Collab Inovação 2025 event, held in July by ACIUB in partnership with Sebrae Minas, solidified Uberlândia as a national innovation hub, bringing together approximately 2,000 participants.

The event utilized different spaces within the complex:

• Main Arena: for lectures and debates, with a capacity for 1,200 people and advanced audiovisual technology, providing immersive experiences.

• Investment ArenaA relaxed layout with beanbag chairs, bistro tables, and phone chargers, geared towards networking and interactive learning.

• Arena of Connections: for business rounds, reverse pitches and group dynamics, integrating participants and partners.

• Exhibition PavilionIt housed sponsor booths, connecting accreditation and event flow, increasing visibility and business opportunities.

• VIP AreaIt offered comfort and recognition to speakers and authorities.

The Center Convention, with its integrated operation, efficient circulation, technical infrastructure, and complete ecosystem, enabled the spaces to function in a connected manner, transforming the event into a fluid and memorable experience for both participants and exhibitors. Check out more details here.. 

 

 

Next steps for organizers

If you are planning a trade show, congress, or convention in Uberlândia, Center Convention has scalable solutions to meet your needs. Detailed technical information, such as floor plans, definitive audience capacities, and the number of possible booths for each configuration, is available upon request. Our versatile structure, strategic location, and experienced team make all the difference for those seeking quality, comfort, and results. 

You can also check out all the infrastructure and services available at the Convention Center and throughout the Center Shopping Corporate Complex by contacting our team via WhatsApp (34) 3239-8300 or by email comercial@epsempreendimentos.com.br. You can also reserve a date by clicking HERE.