Corporate events are experiencing significant growth in the market. To understand this better, Data from the Sympla platform indicated a growth of 36% in 2023 compared to the first quarter of 2022. And business conventions, immersion programs, summits, trade shows, and seminars, for example, are some of the events highlighted in this expansion. 

Today, our content focuses on business conventions: 

• What is a business convention? 
• How do I organize them?
• What are the positive impacts for the company?

It's worth highlighting that this type of corporate event is an excellent tool for internal marketing, training, and consequently, business results. Now, continue reading for more information. 

What is a business convention?

First, let's detail what these business conventions are. In general, they are large-scale events primarily aimed at company employees – but also partners – that allow for strong interaction and participation from the public. 

In short, a convention can either focus on a specific theme to be addressed, aiming to train the team, or it can also be a celebratory event with recognition and awards. 

These meetings – if well organized – not only fulfill the main objective for which they were planned, but also represent an excellent marketing and human resources strategy for the company. 

The importance of business conventions

Now, delving deeper into the importance of corporate conventions and their positive impacts on the company, employees, and partners, it's necessary to highlight a few points. Initially, from a communication and marketing perspective, these meetings stimulate the company's communication channels, generate valuable testimonials and stories that can – and should – be explored to strengthen the company culture and highlight the employees who participated. 

Furthermore, because they allow for high interaction among participants, business conventions are extremely important for fostering stronger ties and a sense of belonging among employees. 

How to motivate the team at a business convention. 

Are you planning to host a business convention and want to know how to engage and motivate your team? We've gathered some tips to help you with this task.

•  Think about awards and recognition.

This particular tip is very useful for those celebratory business conventions. At these events, a good idea is to recognize teams or employees who perform exceptional work. This motivates both the recipient and those who are there to show their appreciation.

•  Relevant content and topics

Now, if the convention is more focused on training and brings up a specific topic to be discussed and worked on, pay attention to that topic. 

To achieve this, consider topics that are trending and will be effective in the daily lives of professionals, and also feature prominent speakers who bring other relevant content. For example, combining interactive lectures with rich and entertaining content is a way to motivate the team. 

•  Plan strategic communications. 

Business convention communications should begin well before the event day to stimulate and attract the attention of participants. Therefore, communicate the convention's objective from the start, reinforce the event's visual identity, explore formats – photos, videos, and others – and even create surprises to pique curiosity. 

•  Happy Hour is always welcome.

Finally, what better way to end a business convention than with a relaxed moment for employees to further strengthen their bonds, right? 

Therefore, allocate a portion of the budget to organize a great happy hour, with good music and excellent food, so that everyone can strengthen their networking and exchange ideas. 

A step-by-step guide to organizing

 

Like other events, business conventions need to be well-organized to be a success. There are some general tips that are fundamental to ensuring the event is a success and a 'step-by-step' guide to producing a convention. 

First, you need to define the objective of your event. Will it be a celebratory event or a training event? This will define the rest of your planning. 

After this initial definition, it is possible to proceed with other necessary definitions, for example:

• Decide if your event will have a specific theme;
• Set the date, time, and location;
• Establish a budget for your event; 
• Start searching for suppliers and making initial contacts to secure contracts for products and services in advance;
• Develop the visual identity of your event and focus on developing the experiences that will be used at the business convention. Remember: events are experiences;
• Plan all the communication for your convention and start sending out invitations and announcements now to engage the audience.

These are just a few step-by-step tips; it's important to highlight that each event has its own specific needs, and at Center Convention you have a qualified team to identify and meet the requirements of your event. 

Host your corporate convention in our space.

The Center Convention space adapts to a wide variety of events, including business conventions. Hold your event with us! You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.