It's no secret that the events, communications, and other sectors utilize various strategies to achieve success in their projects. One example is influencer marketing, a tool that enhances the reach of information and is becoming increasingly popular. 

Furthermore, this strategy utilizes a communication channel that is fundamental for events, especially those open to the public: social media. Currently, it's almost impossible to think about concerts, courses, workshops, and even social gatherings without considering social media. After all, they are just a click away: according to research by Kepios., pointed out that More than half of the world's population uses these tools daily.

In conclusion, influencer marketing is a trend, and event producers and companies need to stay on top of this strategy to have a successful event. Check out more information and tips on the subject by reading this complete article. 

What is influencer marketing?

First, before we delve into the world of events, it's worth understanding what influencer marketing is. Generally speaking, it's a strategy that takes place on digital platforms such as Instagram, YouTube, TikTok, and LinkedIn. 

The goal is to develop actions focused on individuals who exert influence over a brand's potential customers, the so-called digital influencers. This practice is used because these individuals today significantly influence the public's purchasing decisions. 

The effectiveness of this strategy is proven by the increasing investments of the brands: The research and marketing firm PQ Media released a survey that Global investments in influencer marketing increased by 21.51% in 2022, reaching US$29 billion.

In summary, brands enter into contracts or partnerships with these digital influencers so that they can promote the brands' projects, products, services, or news on their profiles. 

The importance of influencer marketing for events.

Now, speaking about this strategy in event promotion, it's important to highlight its importance. Especially for this sector, influencer marketing gains a powerful boost: the experience. After all, in general, an event – whether corporate or social – primarily 'sells' an experience to the audience. 

Therefore, by using digital influencers through influencer marketing, it's possible to promote the experience offered by the event and make the public desire it. This maximizes the attraction of people to the event.  

How to use an influencer marketing strategy at your event.

You already know what influencer marketing is and its importance for the success of an event. But how do you actually apply it to events? There are some practices that will ensure this strategy is effective, because if it's not implemented well, an influencer marketing campaign may not bring the expected results. 

Here are some simple tips to help you with this task: 

Be strategic in choosing influencers.

Think about your event, its style, objective, and target audience profile, and keep in mind that the influencer needs to be a good fit for the moment. The selection of influencers needs to be extremely careful, as the public is increasingly attentive to the relationship between brands and influencers, trying to understand if what the person is promoting is something they would actually use or buy.

Choosing people solely based on the number of followers is no longer strategic; it's necessary to look beyond that and consider the audience the influencer reaches, the types of posts, engagement rate, tone of voice, and more.

Provide complete information.

First and foremost, a complete briefing is essential! This will allow the influencer to thoroughly understand how the event will be structured and how to leverage it on social media, thus making the influencer marketing strategy more effective.

In this way, share everything from basic information such as date, time, location, and target audience, to more specific details about why the event is being promoted, the inspirations the organizing team had, and even future goals for holding the event.

Send out press kits and coupons

Finally, this is a very common practice in influencer marketing campaigns and it benefits both the influencer – who feels valued and has access to more information about the event – and the audience.

In general, press kits consist of boxes containing promotional materials, such as event giveaways, tickets, and other informational materials about the event, such as dates, times, attractions, etc. 

It's worth emphasizing that the more creative and attractive the press kit, the greater the chances of the influencer making more posts about it. Now, regarding the discount coupon, this is a way to boost sales. You provide a code to the influencer, which they can then share with their followers to access special prices when purchasing tickets.

Host your event with us.

The Center Convention space adapts to a wide variety of events, so hold your meeting with us! You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE