Uberlândia is establishing itself as a strategic hub for business tourism, combining a privileged location, modern infrastructure, and a vibrant urban life. The city combines cultural, gastronomic, and leisure options with facilities for corporate events, making it the ideal setting for large-scale professional meetings.

It was precisely because of these attributes that Uberlândia hosted, for the first time, Panrotas Next 2025, one of the largest tourism sector events in Brazil, bringing together professionals from all over the country. To host this event with comfort and excellence, the Mercure Uberlândia Plaza Shopping was chosen as the host, offering complete infrastructure, high-standard services, and ideal environments for learning, networking, and exchanging experiences.

We invite you, our dear reader, to continue reading and learn more about this event, which was marked by new features, interactivity, and opportunities for learning and networking.

Panrotas Next 2025 Experience at Mercure Uberlândia

Panrotas Next 2025 kicked off on September 22nd with an exclusive networking dinner for speakers, sponsors, and partners. The event provided guests with the opportunity to get to know the Mercure hotel, enjoying moments of relaxation, fine dining, and an environment designed to foster professional connections.

On the 23rd, activities continued with lectures and workshops on tourism market trends, digital marketing, artificial intelligence applied to the sector, and news about national and international destinations. Highlights included:

• Disney attractions and Civitatis tools;
• Infotera's digital solutions to increase agency sales;
• Strategic digital marketing tips from experts like Thais Medina.

The carefully prepared environment at Mercure Uberlândia fosters interaction, concentration, and engagement, allowing participants to make the most of each lecture and networking opportunity, enhancing the business tourism experience in Uberlândia.

Technology, trends and diversity of destinations

The Panrotas Next 2025 event in Uberlândia presented expansion opportunities for business tourism, aimed at travel agencies and agents, with a focus on national and international destinations. Participants learned about itineraries in regions such as Espírito Santo, Bahia, Paraná, and Curaçao, exploring strategies for selling beach, mountain, culturally diverse, and year-round tourism packages.

Uberlândia stood out in this scenario as a strategic hub: not only as a transit route for travelers, but also as a potential destination for business, consolidating its relevance in the corporate and business tourism market.

Executives and directors from the sector, such as José Guilherme Alcorta, CEO of Panrotas, Simone Ricio, and Henrique Diniz, shared experiences and insights about the market, reinforcing the growth potential of agencies and the importance of the Triângulo Mineiro region as a strategic hub for business tourism.

“I know that Uberlândia receives a lot of business tourism and, precisely because it's a developed city with strong commerce, agriculture, and industry, there are also many people interested in traveling. This explains the large number of travel agencies in the city and the region. And that's exactly what brought us here.”"Said the CEO of Panrotas, José Alcorta"

Networking and learning

During the event, participants had the opportunity to interact directly with experts, expand their knowledge, and exchange valuable experiences. The Mercure Uberlândia Hotel contributed to this environment by offering modern corporate meeting rooms, technological infrastructure, and high-standard services, creating the ideal setting for business tourism in Uberlândia.

Mercure and the success of Panrotas Next 2025

The Mercure Uberlândia Plaza Shopping was key to the success of Panrotas Next 2025, offering complete infrastructure, comfort, and high-standard services that enhanced the participants' experience.

For José Guilherme Alcorta, CEO of Panrotas, in addition to choosing the city, selecting the event venue is crucial, as it's the space where trends and innovations for business tourism in the coming years will be discussed.

“The hotel needs to meet some essential characteristics to host Panrotas: modern corporate rooms, good catering for sponsors and speakers, as well as amenities and comfort. The better the place, the easier it is to attract the audience. And the Mercure is a perfect fit for Panrotas Next.”

During the event, the main focus was on discussing trends and innovations for business tourism, showing how technology, digital marketing, and new sales strategies can transform the sector. Mercure ensured that each session took place with comfort, practicality, and state-of-the-art infrastructure, creating the ideal environment for learning, networking, and exchanging experiences.

Closure and legacy of Panrotas Next 2025

The Panrotas Next 2025 Uberlândia event was marked by learning, innovation, and networking, providing participants with strategic insights to apply to their travel agencies. With lectures on national and international destinations, the use of artificial intelligence, and digital marketing, professionals had the opportunity to expand their knowledge and establish valuable connections in the tourism sector.

Fernanda Lino, the commercial manager of the Center Shopping complex, highlighted the importance of hosting the event for business tourism in the city and the satisfaction in welcoming it to the Mercure Hotel.

“Hosting Panrotas Next for the first time in Uberlândia, here at the Mercure, is a source of great pride for us. This is an event that boosts business tourism, generates opportunities, and strengthens our city as a hub of innovation in the sector. We had the opportunity to present our 360° solutions, which integrate high-level accommodation, food, and infrastructure for those who hold events here. We hope that this partnership will be consolidated in the coming years.”

Mercure Uberlândia contributed to ensuring that every moment was lived with comfort and practicality, making the experience complete. In the end, the participants left inspired, with new ideas, strategic contacts, and updated practices to strengthen their operations and expand the presence of their agencies in the future of business tourism.

Host your event with us:

Looking to host an event like Panrotas Next 2025 with complete infrastructure, comfort, and top-notch services? The Mercure Uberlândia Plaza Shopping is the ideal space for corporate meetings of all sizes, guaranteeing practicality and excellence in every detail.

Come and discover all the infrastructure and services that Mercure Uberlândia offers for your event. Contact our team via WhatsApp (34) 3239-8300 or by email comercial@epsempreendimentos.com.br

Conclusion: learning, connections, and a complete experience.

Panrotas Next 2025 Uberlândia demonstrated how a well-structured event can generate learning, innovation, and networking opportunities for tourism professionals. With lectures on market trends, artificial intelligence, digital marketing, and new developments in national and international destinations, participants left inspired and prepared to apply new strategies in their agencies.

With comfort, convenience, and strategic infrastructure, the Mercure Uberlândia Plaza Shopping reaffirms its role as the ideal partner for corporate events, providing memorable experiences and reinforcing the importance of Uberlândia as a strategic destination for business meetings and tourism.