It's interesting to note that some corporate events are more effective for certain types of companies. For example, for retail brands, participating in trade shows is beneficial, as it allows them to showcase their products and discover others. The same is true for the tech sector, with hackathons gaining increasing popularity.

This type of event promotes integration among participants, stimulates technical skills, and proves very beneficial for companies, both startups – which already have a technological base – and traditional companies that want to innovate. This is because these meetings reveal technological talents and empower professionals. 

Now that you know that a hackathon event can be very positive for your company, it's time to understand in more depth what these events are and how to organize them. 

What is a hackathon event?

But what exactly is this type of event? A hackathon is a combination of two words: Hack, which usually refers to the area of programming and software, and marathon, which in English means marathon. 

Thus, when these events first started being promoted, they were exclusively focused on the technology sector and software development, and were lengthy. Today, a hackathon is broader and increasingly seeks to stimulate the creativity of participants as well as their soft skills. 

In short, it's a tech-focused event where the public participates in challenges, activities, and other actions to stimulate their skills.

The advantages of organizing a hackathon and who participates.

Firstly, It is worth emphasizing that the information and communication technology (ICT) market is expected to grow by 51% in Brazil in 2023 compared to the previous year.. In other words, it's a constantly evolving market, and it's in this sector that most people who participate in a hackathon event are found. 

In short, the IT sector is booming, and it's worthwhile to invest in events that further stimulate this area. Now, when we talk about the advantages of promoting or participating in a hackathon, they are numerous. Let's consider two aspects:

• For participants: professionals who participate in a hackathon can improve their technical and behavioral skills through group dynamics. Furthermore, it strengthens their network with people in the same field or with the organizations that host the events. 
• For those organizing: as mentioned earlier, due to its format, a hackathon event showcases talent in the tech field and also empowers these professionals, enhancing their skills. Thus, for companies that promote this event, it is possible to identify opportunities, make contact with qualified professionals, or even train their own employees. 

How to organize a hackathon event 

If you're part of a company that wants to host a hackathon for your employees or industry professionals, we've compiled some tips to help you organize this event. Check them out!

Pay attention to the choice of location.

As we mentioned, hackathons usually last for an extended period, sometimes all day or even more than one day. Therefore, it's important that the venue is comfortable, easily accessible, and well-equipped with tables, chairs, and other furniture. 

Furthermore, we're talking about a technology event, so pay attention to the quality of your internet connection and power outlets (power strips or surge protectors).

Define the rules

In general, a hackathon is a marathon, that is, a kind of 'competition', and therefore it is necessary to clearly establish the rules of the dynamics. These points should maintain competitiveness and also stimulate the participants. 

Therefore, determine which tools can be used and limit the use of certain frameworks. Also, establish the maximum and minimum number of people per team and set the goals, that is, the finish lines.

Structure and communicate the dynamics of the event.

Finally, it's essential that the dynamics of your event are well-defined and shared with the audience. Therefore, one of the first steps is to establish the schedule, that is, everything that will happen during the event. 

An interesting structure is to have four stages: 

• Opening: This includes the presentation of the event, as well as the organization and definition of teams, and the presentation of the dynamics, goals, and more. 
• Marathon: This is when the marathon of project execution and idea development by the groups truly takes place.
• Presentation: This is a moment for participants to present their projects to the public and also to the evaluators.
• Closing: Finally, a final moment with the awarding of prizes to the winners and the announcement of the results. In addition, since it's the closing of the event, it's also a good idea to have a social gathering, such as a happy hour, dinner, or lunch.

Host your hackathon event with us!

The Center Convention space adapts to a wide variety of events, so hold your hackathon with us! You can check out all the infrastructure available at the Convention and throughout the Center Shopping Complex by talking to our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.