Here on the blog, we've already featured some... content about corporate events, Trends and importance. And in this specific content, we talk about a particular type that has been gaining ground: the so-called meet-up. 

This type of event emerges as a good option at specific times; the goal is to hold a meeting focused on a particular area or theme. Furthermore, do you know what a meetup aims to achieve? Basically, it's about connecting people and ideas, stimulating the exchange of ideas and discussions. 

 Below, we'll talk a little more about:

• What is this event?
• Positive aspects of hosting a meetup
• Tips for organizing the meeting

What is a meetup?

First, let's talk about what this type of event is all about. A meetup is a gathering where people with common interests come together to discuss, learn, and share experiences. Furthermore, it's worth emphasizing that it's a more informal event, without many formalities. 

The term "meet up," used to refer to this type of event, was inspired by online forums and chat rooms that bring people together to discuss common topics. Today, this virtual networking has expanded beyond the web, becoming a popular concept for events that seek to foster connections and specific discussions. 

Many sources indicate that the The idea of meetups originated in Silicon Valley. And not surprisingly, this type of event is widely used today by the technology, startup, innovation, and other sectors. However, other sectors are increasingly using this type of corporate gathering to enhance knowledge and connections.

3 advantages of organizing a meetup

Organizing a meetup can bring several benefits to both organizers and participants. Therefore, to show you the advantages of investing in this type of event, we have listed 3 main benefits:

• Networking and professional connections

Meetups are an excellent opportunity for networking and establishing professional connections. By bringing together people with similar interests, you facilitate the exchange of information, ideas, and collaboration opportunities. Thinking about your company's marketing department, for example, this can be especially useful for professionals to brainstorm new projects, exchange ideas, and expand their network.

• Skills development and learning

Participating in a meetup can be an enriching experience, providing learning and skills development. This is because the event may also include a program focused on training, with lectures, workshops, and discussion sessions. This, in turn, makes the meeting more dynamic and captures the audience's attention.

• Strengthening the community

You foster connections and also increase the feeling of belonging and community. By creating a space where people can meet, regularly or not, you enhance these feelings. In this way, it leads to greater collaboration and mutual support, and is positive for the overall performance of the company area involved in the meetup.

Meet Up: Tips for organizing a successful meetup

Organizing a successful meetup requires planning and attention to detail. Therefore, we've compiled some practical tips to help ensure your event is successful and offers an unforgettable experience for all participants:

Choose the right environment!

As we mentioned earlier, a meetup is a somewhat more relaxed event, so the choice of venue is crucial. The location should be accessible, comfortable, and suitable for the size of the group. For example, a technology meetup needs a venue with infrastructure for presentations and robust internet connections. 

Now, a meeting with professionals who won't need as much internet and technology, for example, can be held in a café or co-working space.

Also check if the venue offers amenities such as parking, accessibility for people with disabilities, and others. These factors can influence participant engagement and satisfaction.

Think about the dynamics and don't make the meet-up tiring.

The dynamics of the meetup are another crucial aspect that deserves your attention. Therefore, plan an agenda that keeps participants engaged and prevents the event from becoming tiresome. 

You can, for example, alternate lectures and presentations with discussion sessions, interactive activities, and networking opportunities. This way, you keep the event's energy high and encourage active participation from those present.

Pay attention to the topic!

Finally, choosing a theme is one of the most important elements in organizing a meetup. The first step is to define your audience and then think about topics that are currently trending and can add knowledge both for the person as a professional and as a collaborator. 

To be assertive in choosing a theme, a good tip is to consult your team to identify topics that generate enthusiasm and engagement.

Furthermore, try to bring in speakers and facilitators who are experts in the chosen topic. This adds value to the event and increases the credibility of the meetup. Organizing a meetup can be a rewarding and enriching experience. With planning, dedication, and attention to detail, you can create memorable gatherings that bring significant benefits to everyone involved.

Host your meetup with us!

Interested in holding your meetup at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.