Global trends focused on wellness and self-care are growing in the beauty, corporate, tourism, and other sectors. When it comes to corporate gatherings, this is no different, as evidenced by the rise of wellness events.

People are increasingly seeking to take care of their physical and mental health, spend more time with friends and family, and look for healthy work environments. report from Euromonitor International (Top 10 Global Consumer Trends for 2023,) for example, shows that people are looking for products that promote well-being, relaxation and stress relief. 

Therefore, it's important to pay attention to this change in behavior and promote good practices that prioritize well-being, including at events. To explain more about this, we've created this content! Keep reading to learn more.

First, what is wellness?

First of all, it's interesting to understand what the concept of wellness is, which has been growing in popularity. more and mores.

In general, this word refers to the key principles of well-being that can be promoted daily. The literal translation of the term into Portuguese is also "bem-estar" (well-being), and it's important to explain that it doesn't refer to a moment or state, but rather to the constant pursuit of practices that promote well-being.

It's worth highlighting that this isn't just a concept, but also a market – for example, wellness events – and it's gaining momentum. To give you an idea, The global wellness market is estimated at over US$1.5 trillion. and includes products and services. 

Now that you know what the concept means, it's time to understand how to develop so-called wellness events. 

What is the importance of wellness events?

If the population is increasingly seeking practices and moments that promote self-care and well-being, it is obviously necessary to implement actions with this focus, especially when talking about corporate meetings.

In the day-to-day operations of companies, leaders and managers have already been implementing practices in this direction to create a healthy environment with the goal of:

• Retaining and attracting talent;
• Increase productivity;
• To improve employee motivation;
• Avoid physical problems such as tendinitis, back pain, and more. 

When it comes to events, the goal is no different. Organizations are investing in wellness-focused initiatives at events to ensure a pleasant, positive experience that adds value to the lives of participants. 

In addition to promoting an interesting gathering for everyone, interactions and activities that encourage well-being throughout the event are also a great way to capture people's attention. Considering that the average human attention span is currently 8 seconds, according to research by Microsoft, these practices can be a great help, don't you think? 

Wellness events: actions to be promoted.

Finally, what activities can be created for a wellness event? There are different options with slightly different purposes, but always prioritizing health and well-being. 

Below are some examples that can be applied to your corporate meeting. Check them out and get inspired!

Interactive sessions

Creating moments for interaction is an example of a wellness practice. These periods are great for taking a break during an event, especially if it's a longer gathering. 

Consider hiring a specialist to lead a guided meditation, simple stretching exercises, or yoga.

Furthermore, remember that the concept of wellness goes beyond a single moment, but values daily well-being. Therefore, how about gifting participants with vouchers offering special conditions at clinics specializing in these interactive sessions? Or even informative booklets on how to perform certain movements or practices.

Decompression and relaxation areas

Spaces where people can relax and chat in a casual way are also good options for wellness events. 

Currently, many companies are choosing to create a space with electric massage chairs or even comfortable beanbag chairs, sofas, and armchairs with books, coffee, fruit, or other snacks available.

Healthy menus

We've already talked about How can you create a healthy menu? This is a great option for your event here on the blog, and it's a good choice when we talk about wellness. After all, when we think about self-care, well-being, and physical or mental health, a balanced and healthy diet is essential. 

Therefore, create a menu for your event that is full of options rich in protein, vitamins, and fiber, regardless of the time of day, whether it's a coffee break, lunch, or happy hour. 

Host your wellness event with us!

The Center Convention space adapts to a wide variety of events, so hold your wellness-focused meeting with us! You can check out all the infrastructure available at the Convention and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.