You may have already heard of masterclasses, but do you know what they actually mean? They are meetings that are growing in popularity and are increasingly sought after by individuals, as well as being promoted by companies and institutions.  

Generally, these are meetings focused on training, but in this content you can find a little more detail:

• What is a masterclass?;
• The advantages of this type of event;
• How to organize one successfully;
• The Center Convention spaces are perfect for hosting these meetings.

Whether you're a professional seeking improvement, a company, or an event organizer, masterclasses offer a great learning experience, and to understand more about them, just keep reading.

What are masterclasses?

Primarily, masterclasses are high-level educational experiences, providing unique learning opportunities in diverse fields. 

According to a LinkedIn survey, 701,300 Brazilian professionals seek learning opportunities to grow in their careers and seize new opportunities.  In this sense, workshops, courses, and classes are sought to achieve this goal, and a masterclass transcends conventional classes, offering valuable insights shared by renowned experts. 

Formats may vary, combining lectures, demonstrations, interactive activities, or assessments. However, general characteristics include the instructor's high level of expertise and the interactive nature of the course. 

In short, a masterclass provides a deep immersion in knowledge and content led by a subject matter expert.

The advantages of participating in or promoting a masterclass.

Participating in a masterclass offers a number of benefits. Firstly, participants have the opportunity to learn from the best, absorbing knowledge from experienced professionals that will be of great support in their careers. Furthermore, direct interaction with these experts creates a personalized experience, allowing them to clarify doubts and receive valuable feedback. 

Now, from the perspective of those promoting a masterclass, the advantages are equally significant. When offered by the experts or speakers themselves, they solidify their reputation as leaders in their fields. When promoted by companies, they provide training for their employees and foster a sense of belonging. 

How to organize a masterclass

Are you interested in organizing a masterclass? We've listed some tips that might be useful for this task. Check them out:

Identify your audience:

Before starting to organize a masterclass, it's crucial to define your target audience. This way, you can customize the content and approach, maximizing the experience.

Choose the right specialist:

Selecting the expert is one of the most critical steps. Be sure to choose someone with solid experience in the subject matter, ensuring credibility and relevance for the audience.

Define the format:

Structure the session clearly, ensuring participants understand how the event will unfold. Establish the topics to be covered, maintaining a balance between theory and practice, and use visual and interactive resources to maintain interest.

Promote your masterclass:

Publicity is one of the fundamental steps to guarantee an audience for your event, as well as to foster participant engagement. To achieve this, use digital marketing strategies to promote the masterclass, leveraging social media, emails, strategic partnerships, or internal communication channels – in the case of companies.

Take advantage of the spaces at the Center Convention.

Finally, one last crucial tip: choose the ideal space to host this type of event. Masterclasses are mostly gatherings that evoke a sense of exclusivity. Therefore, it's important to consider a comfortable environment with all the necessary infrastructure. 

The Center Convention, for example, has prepared rooms To comfortably and exclusively host this type of event for smaller groups of participants, the venues are located in the Mercure Uberlândia Hotel, which, like the Center Convention, is located in the Center Shopping Complex. 

Here is some information about the rooms:  

• Sarah Kubitschek Rooms: 4 modular rooms totaling 280 m² with a ceiling height of 3 m. Maximum capacity of the largest configuration is 130 people in auditorium style. In total, the rooms can accommodate 230 people in the auditorium.
• Grande Othelo Rooms: Two rooms measuring 52 m² and 30 m², with capacities of 50 and 24 people in auditorium style, and a ceiling height of 2.7 m.
• Santos Dumont Rooms: 3 executive rooms, each averaging 27 m², equipped with high-end meeting furniture and media equipment.

In addition, all rooms also feature a digital climate control system, zoned lighting, and a special coffee break prepared by the Food and Beverage team.

Interested and want to know more about these and other spaces at the Center Convention? You can check out all the infrastructure available at the Convention and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. Or, if you prefer, you can also reserve a date by clicking [here]. HERE