Gastronomic events are increasingly attracting attention, bringing together culinary enthusiasts, renowned chefs, and lovers of fine food. These gatherings offer a unique opportunity for the public to explore new culinary cultures, sample innovative dishes, and interact with industry professionals.
Keep reading and check out practical and effective tips on how to organize gastronomic events.
Gastronomic events: examples that work!
At the Center Shopping complex, we have examples of gastronomic events that work, are successful, and are already well-known to the public. We've brought two case studies to inspire you and show that it's possible to create different gastronomic events that are both well-structured and successful.
The gastronomic festivals at Clementina Bar e Ristoranti, for example, are one such case. In fact, we've already mentioned some of these. here on the blog – Just search for festivals – because, like the Center Convention, Clementina is located in the Center Shopping Complex and has the same food and beverage team as the Convention.
It's worth explaining that these festivals always have a central theme, for example, Amazonian, Italian, Mediterranean food, and others. Furthermore, they follow a familiar format of appetizer, main course, and dessert at a single price and take place at the restaurant for an average of 15 days.
Now, another case is... Taste. This gastronomic event is an initiative of Center Shopping, and this year it took place in Parking Lot E4 – at Center Convention – from Thursday to Sunday during two weeks in July. Degusta brings together various restaurants that offer the public a menu with several dish options, and Clementina has even been present at the event in recent editions.
It's undeniable that both are successful, with different characteristics, dynamics, and infrastructure, but with a common goal: to offer an incredible gastronomic experience.
Tips for organizing a successful gastronomic event.
Gastronomic events are an excellent way to promote cuisine and create memorable experiences for participants. However, we know that it requires careful planning and attention to detail. Therefore, we have listed some essential tips to ensure your event is a success:
Gastronomic Events = Quality Food
We're talking about gastronomic events, right? Therefore, the quality of the food is the most important factor! That's why it's necessary to pay attention to all the factors involved in this matter.
One tip is to make sure you select suppliers and chefs who use fresh, high-quality ingredients. To do this, you also need to provide the necessary infrastructure to ensure food is prepared safely. In addition, it's important to offer a variety of flavors, seasonings, and dishes, from traditional to culinary innovations.
Pay attention to dietary restrictions.
If you plan food-related events, you need to know that people with dietary restrictions, such as allergies, intolerances, and dietary preferences, may be among your audience, and it's crucial to offer options for all tastes.
Therefore, it's necessary to have vegetarian, vegan, gluten-free, and lactose-free dishes on the event menu. Furthermore, it's helpful to clearly identify each option at the event with specific labels or menus. Another option is to offer dishes with ingredient substitutions.
Setting and musical attractions
The ambiance is a key element in creating the ideal atmosphere for gastronomic events. Think about the decor, lighting, and table arrangement to provide a welcoming and inviting environment.
Furthermore, the choice of location is crucial; outdoor spaces can be ideal for more relaxed festivals, while more intimate venues are perfect for themed dinners.
Musical entertainment also plays an important role. Hiring live bands, DJs, or solo musicians can significantly enhance the attendees' experience. The music should complement the event's theme and create a pleasant atmosphere.
Finally, one last tip is to include other forms of entertainment, such as marketing activations, live cooking demonstrations, and more.
Promote it strongly!
Typically, gastronomic events are open to the public. Therefore, prior and external promotion is essential for the event's success. In this scenario, utilize various platforms to promote your gastronomic event, such as social media, press releases, email marketing, websites specializing in events, and culinary blogs.
Furthermore, gastronomic events provide beautiful photo opportunities, so use high-quality videos and images to attract the public's attention. Partnerships with digital influencers and food bloggers can help promote the event to a wider and more engaged audience.
Host your event with us!
Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.
