Strategic partnerships for events: how to choose the right brands to boost your event?

Have you ever imagined your event gaining even more visibility and attracting an engaged audience? Strategic partnerships for events are an excellent way to expand reach, offer unique experiences, and strengthen your brand's credibility.

But simply having partners isn't enough; you need to choose those that truly resonate with your audience. When well-planned, strategic partnerships create authentic and impactful connections, resulting in a more memorable and engaging event.

In this article, we'll explore how brands and influencers can boost your event, and offer tips to help you choose the right strategic partnerships for your event. 

How do partnerships increase the visibility and reach of the event?

If your goal is to reach more people, investing in strategic partnerships for events is the right way to go. Partner brands and influencers help promote the event to an audience you might not reach on your own.

Furthermore, the content generated by these partnerships on social media increases the event's visibility and generates more engagement. A simple repost from a major brand can put your event on the radar of thousands of people!

Want to learn more about how to use social media to fill an event? Click here.

What are the advantages of forming strategic partnerships for events?

As we mentioned earlier, strategic partnerships reach a wider audience, and in addition to guaranteeing financial support, they strengthen the event's credibility. 

Another great advantage is the possibility of offering differentiated experiences, such as personalized gifts and exclusive promotions that further engage participants, generating value for both the audience and the partners involved.

 

How can brands add value to the event beyond financial sponsorship?

When we think about strategic partnerships for events, financial sponsorship is usually the first idea that comes to mind. However, brands can contribute in many other ways, adding value to the audience experience and making the event even more memorable. 

In addition to strengthening the event's identity, these actions create deeper connections with participants and increase the visibility of the brand involved. Check out some creative ways to add value to the event:

• Interactive experiencesBrands can set up themed booths, offer interactive challenges, games, and even sensory experiences that engage the public. These actions increase engagement and create unique moments. 
• Personalized giftsDistributing useful and creative items, such as reusable cups, t-shirts, interactive wristbands, or even exclusive brand products, is an excellent way to ensure that participants take home a special souvenir from the event. 
• Exclusive spacesCreating VIP areas, cozy lounges, or themed rest spaces provides a unique experience for guests. These environments can include activities such as tastings, massages, or even cell phone charging stations. 
• Content co-creationPartnerships can extend to the production of relevant content for social media, such as interviews with speakers, live streams, promotional videos, and even viral challenges. This not only broadens the event's reach but also generates valuable material for engagement before, during, and after the event.

Tips for choosing the right brands to boost your event.

Not every brand or influencer will be the ideal choice for your event. Strategic partnerships need to be well-planned to ensure they add value and deliver real results. Below are some essential criteria to consider when defining your partnerships:

Prioritize your goal. 

Before finalizing any partnership, it's essential to have a well-defined purpose. For example, what do you hope to achieve with this strategic partnership? When objectives are clearly established, it becomes much easier to choose brands and influencers that truly make sense for your event's strategy.

If the focus is on visibility, for example, it might be interesting to partner with an influencer who has a large reach. On the other hand, if the goal is engagement, a content creator with a loyal and engaged community might be the best choice.

Target audience compatible

The first step is to ensure that the brand or influencer has an audience similar to that of your event. A music festival might benefit from partnering with audio brands and influencers in the music scene, while a sporting event might attract sporting goods brands and fitness content creators.

Aligned values

More than just the audience, the values of the brand or influencer need to align with the event's mission. If your event prioritizes sustainability, for example, it makes sense to seek partnerships with companies that adopt eco-friendly practices and influencers who champion this cause. This creates a more authentic connection with the audience.

Engagement history

The number of followers isn't always the most important thing. An influencer with fewer followers but a highly engaged audience can generate a much greater impact than a profile with millions of followers and little interaction.

Analyze metrics such as likes, comments, and shares to understand the true power of influence. 

Market credibility

The partner's reputation also matters a lot. A poorly regarded brand or an influencer involved in controversies can end up damaging the image of your event. Research thoroughly before closing any partnership and prioritize names that have a good relationship with the public and with other companies.

Beyond these criteria, it's always beneficial to seek partners who bring unique advantages, such as creative marketing strategies, high-quality content production, and the ability to maintain continuous engagement. With a well-chosen partner, your partnership will be a true success!

 

 

Establish a long-term relationship.

Strategic partnerships for events work even better when they are long-lasting. Have you considered the impact of having the same brand supporting your event for multiple editions? The audience begins to recognize and value this connection, and partners tend to invest more because they already know the results. 

Furthermore, an ongoing partnership allows for more engaging actions. An influencer can promote the event beforehand, share behind-the-scenes content, and interact afterward, keeping the event fresh in the public's memory.

 Host your event with us.

At Center Convention, you have the support of a team that has already organized thousands of events and can help you with your planning. Furthermore, our location—within one of the largest mixed-use complexes in Brazil—attracts more sponsors who want to connect with relevant events.

You can also check out all the infrastructure and services available at the Convention Center and throughout the Center Shopping Complex by talking to our team. Contact us via WhatsApp at (34) 3239-8300 or email comercial@epsempreendimentos.com.br. You can also reserve a date by clicking HERE.