How can you use social media to fill an event's budget?

Social media has transformed the way we live, connect, and consume information, becoming a powerful tool for promoting events and attracting participants.

With the reach and speed of the online world, using social media for events—that is, using it before, during, and after the event to communicate directly with the audience—is a way to improve the experience for each participant and make them more engaged. 

If you want to fill your event, digital platforms are excellent allies for this mission. 

Therefore, in today's text we will understand how to efficiently use social media for events. 

How important is social media for events?

Recent data from the Brazilian Institute of Geography and Statistics indicate that 88% of the Brazilian population over 10 years old used the internet in 2023.. And this statistic, of people who consume content and interact with brands at events daily, is only growing. 

With so many people connected, social media has become one of the main channels for promoting events. It allows you to reach a larger audience, create anticipation, and engage participants even before the big day, thus conveying greater credibility to attendees. 

Furthermore, shares and comments help increase the reach of the event without extra cost. In other words, the more people interact, the greater the visibility of the event and the chances of attracting new participants.

Which social media platforms are most effective for promoting events?

Choosing the right social media platform makes all the difference in promoting an event. Instagram is great for photos and short videos, making it ideal for visual events and immersive experiences. Facebook, on the other hand, has groups and exclusive event tools that help promote the schedule and engage participants.

If the target audience is younger, TikTok can be an excellent choice, since short, creative videos can go viral. LinkedIn, on the other hand, is ideal for corporate events. 

Here's a tip for you: bet on a combination of platforms to reach different audiences. For example, the CEO Dinner 2025 event of Amcham Interior de Minas Gerais carried out intense promotion with more than 20 posts published on Instagram and dozens of shares from the team on LinkedIn before, during and after the event.

 

How can you use social media to attract an audience? 

Now that you know the importance of social media for your event, and understand what content is ideal for each of the main platforms used by Brazilians, let's discover online strategies that contribute to increasing the visibility of your event and attracting a larger audience, making it even more engaged. 

It is important to emphasize that, in addition to attracting an audience to the event, it is essential to ensure that people have a pleasant experience. Click here and discover what you need to know about corporate events.. 

Before the event

The pre-event phase is the time to generate excitement and attract an audience. Well-planned promotion can ensure that more people become interested and share the information. Check out some strategies:

• Use a posting schedule.Plan regular posts, starting with general announcements such as the day, time, and location, and then publish more specific posts, such as the schedule and details of the activities.
• Use custom hashtagsCreate a unique hashtag so that the public can follow all posts about the event.
• Partner with influencers.People with a large reach on social media can attract a larger audience and generate credibility.
• Countdown: Remember when we said Instagram is a great platform for sharing photos? Use Stories or your feed to create a countdown to remind your audience of the event date.
• Testimonials and special guests: Publish short interviews or testimonials from key speakers, artists, or participants, generating excitement and curiosity for the day of the event. 

How far in advance should I start promoting on social media?

Ideally, promotion should begin well in advance to build anticipation among the public. Large-scale events should be promoted three to six months beforehand, with frequent updates. For smaller events, one to two months may be sufficient to attract a good audience.

The strategy should include a posting schedule, starting with general announcements and, as the date approaches, increasing the frequency with countdowns, behind-the-scenes videos, and testimonials from participants.

Click here for more tips on how to promote an event's schedule. 

During the event

Has the event started? Creating a real-time connection with the audience by posting frequent updates, sharing live moments, and encouraging participants to interact makes all the difference in keeping attendees engaged and encouraging those who couldn't attend to follow along virtually. Here's how:

• Go live!Use Instagram, Facebook, or YouTube to showcase the best moments of the event in real time.
• Post stories frequently.Share photos, short videos, and participant interactions throughout the event.
• Encourage the public to share.Create interactive actions, such as giveaways for those who post using the official hashtag.
• Repost content from participants.This demonstrates engagement and increases the event's reach.
• Interact in the comments and messages.Answer questions and encourage participation from the digital audience.

It's a good idea to designate someone to be responsible for capturing images and videos during the event, and it's also a good idea to create an image bank that can be used in future campaigns or to promote the next edition of the event. 

In addition, capture authentic moments of the participants, behind-the-scenes shots, and interactions, showcasing the event's atmosphere in an engaging way. 

After the event

Even after the event, social media remains essential for maintaining relationships with the audience and preparing the ground for future editions.

• Thank you to the audience and sponsors.Post a special thank you note highlighting the best moments of the event.
• Share photos and videos after the event.: Take a look back and publish memorable content.
• Ask for audience feedback.: Conduct polls or use question boxes to find out what can be improved in the next edition.
• Keep your profile active.Continue posting relevant content to maintain engagement and interest in the brand.
• Announce the date of the next edition.If there's a new event planned, start building anticipation now!

Start planning your social media schedule for events.

Now that you know how to use social media before, during, and after your event, how about starting to plan your social media posts? With good content and audience engagement in the digital realm, your event will be off to a great start and a huge success!

Another important aspect – and one of the first to be defined – when organizing an event is budget planning. Click here for tips to ensure everything goes as planned..

 

Host your event with us.

At Center Convention, you have the support of a team that has already organized thousands of events and can help you with your planning. In addition, we can assist in promoting your event through our online platforms.

You can also check out all the infrastructure and services available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Contact us via WhatsApp at (34) 3239-8300 or email comercial@epsempreendimentos.com.br. You can also reserve a date by clicking [here]. HERE.