Environmental care is a growing concern for society, entrepreneurs, and institutions. This attention is not without reason; it is necessary to observe, care for, and develop actions in favor of protecting nature. And one of these ways is by applying sustainability to events, something that has been growing among producers, organizers, and the clients themselves.
First of all, it's worth highlighting that it's possible to adopt sustainable practices in different events, regardless of size or whether they are social or corporate. This is because there are various product and service options that can be contracted by those organizing the event.
Want to learn more about this topic and understand how to apply sustainability to events? Then just keep reading this content.
Sustainability is on the rise!
Consumers are increasingly seeking products and services that are environmentally friendly. To give you an idea, according to... search Environmental Research, in Brazil, 95% of respondents believe that environmental issues will gain even more relevance in the coming years.
To illustrate, when we talk about products such as clothing, shoes, or accessories, the survey indicated that... 261% of people recognize the FSC® label – which ensures that the material comes from environmentally responsible sources. Furthermore, when making a purchase, 811% of Brazilians consider the presence of this label very important.
Now, in the world of events, the trend is the same. For example, companies that are going to hold a fair, lecture, or workshop are looking for 'green' options to include in their events. And don't think that social events aren't following this trend, as couples and birthday celebrants are also looking for these sustainable options.
In summary? Sustainability in events is a strong bet and it's worth understanding more about the topic.
World Environment Day highlights sustainable actions.
Today's topic reinforces an important date, June 5th, which is considered World Environment Day. Many don't know, but... The date was created by the United Nations, more specifically by the United Nations Environment Programme, in 1974.
Dates like this are created with the goal of reinforcing good initiatives and the need to 'look' at the issue, in this case, the necessary care for the environment. Therefore, considering these actions – for example, incorporating sustainability into events – is a way to support and contribute.
Sustainability in events: how to apply it?
We've already discussed the increased public demand for more sustainable products and services and the importance of that. However, how is this being perceived in the events industry?
First, it's important to emphasize that yes! It's possible to have several sustainable alternatives at your party, wedding, workshop, or lecture; the difference is that each will require a different strategy.
Incorporating sustainable practices into an event is not only possible, but also very positive. This is because it demonstrates the responsibility of the person or company promoting the event towards the environment.
For businesses, this is even more relevant because A brand that hosts a sustainable event is viewed favorably by its employees, consumers, and partners. Furthermore, it stands out in the market and attracts new customers.
Practical tips for using sustainability in events.
Moving on to the practical side, we've listed some good sustainability practices for events to inspire you.
If considering these options is something you desire – in the case of social gatherings – or if it aligns with the company's values – in the case of corporate events – keep reading!
Sustainability in events: apply it even to the decorations.
The first tip is that it's possible to incorporate sustainable practices even into your event's decor. Depending on the type of gathering, it's feasible to replace disposable plates, cups, and cutlery.
One example is concerts or festivals where people receive, or can purchase, personalized reusable cups.
Furthermore, another practice that can be explored is regarding the flowers used in the decoration, which can be donated to specific institutions. These entities receive the flowers and give them other uses, making new arrangements, donating to social institutions, and more.
Sustainable promotional gifts are a great idea.
This is an action that works for both social and corporate events. It's common for those hosting the event to offer a special gift to the guest or participant. And today there are many sustainable options for these types of products.
Check out some eco-friendly gift options that will please recipients and reinforce sustainability at your event:
- Toiletry bag made from recycled materials;
- Plant seedlings;
- Ecobag;
- Reusable cups;
- Eco-friendly office kit (with mug, notebook and even keychains).
The trend of corporate events with a zero-carbon policy.
First of all, it's worth mentioning that this is a growing practice in corporate meetings. It's a very strategic action when we talk about sustainability at events, and it's being increasingly explored by brands.
But what exactly is a carbon-neutral event? Generally speaking, according to the website Evento Neutro, ‘'uAn event is carbon neutral when all of its greenhouse gas emissions are properly quantified and an environmental offsetting action (neutralization) is carried out in the same proportion.
Share sustainable tips with the participants.
Finally, it's not enough to have different sustainable initiatives without sharing other good practices with guests or participants, is it?
Therefore, create communication that encourages sustainability. Some ideas are: if you are not going to offer this type of service, advise people to bring reusable water bottles and mugs; encourage people to get to the location using shared transportation, and more.
Host your event with us!
Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.
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