The events market in Brazil is bustling and full of new trends and styles. When it comes to social events, gatherings are still brimming with emotion, and after two years without in-person parties due to the pandemic, they have become even more special. 

It's natural for party hosts, couples, or birthday celebrants, for example, to want to offer the best to their guests. To do this, amidst so many new trends and options, it's important to be aware of what's currently popular, the person's style, and what's feasible within their budget. 

By checking off these three items, you can guarantee a modern party, with the latest trends, and without any surprises.

Recently, We've discussed this year's trends for corporate meetings here on the blog. Immersive interactivity, metaverse, and sustainability, for example, were some of the points discussed.

But today, our focus is on tips for what promises to be trending when it comes to social events and what makes all the difference when organizing an amazing party. 

To find out what to bet on for social events in 2023, just keep reading.  

What are considered social events?

First, let's understand what these gatherings are. There are two main 'types' of events: social and corporate. 

To provide a quick overview, corporate events are those held by a company or institution seeking to build a close relationship with clients, employees, and partners. Workshops, conventions, and lectures are some examples. Social events, on the other hand, are those held to celebrate a significant occasion. Therefore, they are not profit-driven, but rather aimed at bringing people together to celebrate. 

The best-known examples of these types of encounters are:

• Weddings;
• Engagements;
• Birthdays;
• Happy hours;
• Graduations.

Now, when thinking about organizing these parties, there are a number of things that need to be considered to make the moment perfect. Decoration, visual identity, party favors, musical entertainment, interactive activities, food, drinks, and more.

And it is in these products or services that trends emerge. Popular colors and decorative items, bands that are becoming successful, the drink of the moment—in short, it's possible to identify many possibilities.

The return of social events in 2022

After understanding what constitutes social events, it's interesting to analyze the dynamics of this market and how it directly influences trends.

The year 2022 was considered by many experts to be a time of recovery for the sector. To give an idea of the scale, according to the Brazilian Association of Event Promoters (Abrape), 590,000 events were held last year. 

A large portion of these were social gatherings, as the desire to bring friends and family together to celebrate, along with the possibility of doing so with greater safety, encouraged the hosts.

The year of recovery stimulates trends and the market.

This recovery is driving increased demand for products, services, and suppliers. And this movement directly affects what the market offers, thus creating more and more trends.

New trends emerge to meet the evolving demands and interests of the public, which change rapidly every day. Furthermore, companies and professionals adopt, create, and offer the trends identified for the year as a way to stand out from the competition.

Speaking of trends: what will be hot at social events in 2023?

The year 2023 promises to bring multiple trends. Speaking of social events, experts point to colors, decorations, and services that will be popular in the coming months, and having them at your party will attract the attention of guests and make the moment memorable. 

Betting on trends is always a way to guarantee a modern and stylish gathering. But it's also worth noting that when it comes to social events, it's important to understand the host's taste. It's always possible to combine what's currently popular with personal taste; it just requires organization and planning.

Now, we've listed 4 trends for social events in 2023 that are worth considering. Check them out:

Invest in the bar: personalized drinks

The bar is always a focal point at birthdays, weddings, and graduations. It's important to invest in decorating this space so that it integrates with the other areas of the party, and also to ensure efficient and quick service so guests don't have to wait. 

However, the 'star' when we talk about the party bar is the drinks! One way to impress guests is to focus on these beverages, and the trend is to go beyond the classic Gin and Tonic and caipirinhas. 

At your social event, opt for unique drinks with unusual mixtures and techniques that are also... Instagrammable. Furthermore, personalization is important, and it's possible to incorporate elements that remind guests of the host, such as their name, signatures, or photos, into the drink using foams and other products. 

Sustainability on the rise.

We've already discussed on this blog how sustainability will be a hot topic at corporate events. But we'll also see many products and services that prioritize environmental care at social events.

One of the biggest concerns when it comes to sustainability at festive gatherings is waste generation; therefore, plastic straws are giving way to those made of stainless steel or bamboo, for example.  

Another sustainable action you can take at your party is regarding flowers. At weddings and birthdays, a large quantity of foliage, roses, orchids, and other flower species are used in the decoration, and after the event, a good option is to donate them to charities.

Finally, two other sustainable trends for social events: souvenirs or gifts that guests can actually use; and using eco-friendly paper and other materials in the making of invitations.

Sweet 15 parties: modern is the trend. 

Regarding 15th birthday parties, a strong trend for 2023 is modern decorations. Last year, parties using LEDs, mirrors, projections, and glass, which bring this more 'futuristic' characteristic, already began to gain traction, but the promise is that this will become even more established in the coming months. 

It's possible to bring modernity to the decor, even in the flowers, which are a fundamental part of enhancing the party's look. For example, a good tip is to use painted foliage and... Modern applications, mixed with flowers and bold colors. 

Interaction for guests

We've already mentioned the importance of providing a great experience for guests, right? It's interesting to offer something different, with activities that will entertain people and make your social event memorable. Besides the various possibilities for party favors, another trend is message boards, online or in-person, for example. 

Furthermore, 360º videos and backdrops made with different materials are also expected to remain popular. Another trend is the gastronomic spaces at the event, which combine good food, contribute to the decoration of the environment, and promote interactivity.

Finally, the spaces Instagrammable, Photo booths, which are those designed to guarantee great photos, will also continue to be a trend. But be aware: you need to think about different elements, colors, and decorations to ensure the place is a success and that guests interact by taking lots of pictures.

Host your social event at our venue.

Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.