The year has already begun, and the first few months are always a time to observe what will be trending in various sectors. In the events sector, trends for 15th birthday parties, weddings, and anniversaries, for example, always drive the market and are sought after by the public. 

New ideas, concepts, products, and services emerge from time to time, and to ensure a successful, modern event that also reflects the host's personality, research is essential. Staying attentive to new trends, inspirations, and success stories is crucial. 

There are many trends for parties, and to help those who will be hosting an event in 2024, we've gathered some ideas that promise to be popular in the coming months! Check them out.

The expectations of the party industry for 2024.

Before we talk about trends, it's interesting to highlight the sector's expectations for 2024. According to experts, the outlook is that the events sector will continue the growth and development it showed in 2023.

This expectation is based on several factors. The corporate sector, for example, sees the importance of brand reinforcement, training, strengthening ties, and from the point of view of social events, the desire to celebrate, commemorate and bring loved ones together stands out. 

Another interesting piece of data that reinforces the positive trend in the sector comes from Eventbrite: 79% of consumers prefer to invest in experiences rather than products, and what are events if not experiences, right?

Thus, expectations are positive and consequently the sector's activity should be high, and trends for parties directly influence this scenario. 

Main trends for parties this year

Now, speaking about party trends for 2024, there are several predictions related to colors, decoration, event format and style, interactions, and more. To exemplify, we have listed some that you can check out below:

Innovation and Technology in the spotlight

First, we need to say that this is a party trend that has been emerging for some time and is expected to gain more prominence this year. For example, immersive experiences, high-definition projections dominating the decor, and personalized mobile apps for RSVP confirmation, among other things. 

The expectation is that the tech world, artificial intelligence, and other innovations will continue to be great allies in making events different and modern. 

Wedding trends: Anti-bride and anti-wedding

The prefix 'anti' in English conveys a sense of opposition. So, when talking about wedding trends, thinking about 'anti-bride' or 'anti-wedding' might seem strange, but that's exactly what it means. 

Generally speaking, it refers to weddings that break away from tradition and incorporate elements not normally seen in ceremonies. Furthermore, it's worth noting that this is a growing trend among Generation Z couples, that is, those born in the 20th century. between the second half of the 1990s and the year 2010.

But what exactly drives this trend? Some examples include short wedding dresses or jumpsuits, grooms in modern attire, a more relaxed aesthetic in decoration, and even in music.

For birthdays: themes and personalization

Now, moving away from the world of weddings, let's talk about birthday party trends for 2024. 

Initially, when we talk about children's parties, sensory and inclusive activities, healthy food, and themes from movies and cartoons that children enjoy should be popular in the coming months. However, the decoration, for example, should incorporate elements that relate to the theme, but in a modern and aesthetically pleasing way.

But in general, for all birthdays, there's one trend that will dominate: personalization. Elements that characterize the birthday person should dominate the decoration, the theme, and even the party menu. 

The colors that are trending for parties in 2024

Finally, the colors that are expected to be trending for parties this year. Every year, brands and institutions announce shades that will be prominent during the year, and naturally these tones are widely used in event decorations, homes, and fashion. 

For 2024,  Pantone has named Peach Fuzz as the color of the year.,  A velvety peach tone that evokes a feeling of comfort and warmth. Children's birthdays and 15th birthday celebrations are sure to feature this shade in their decorations.

Looking for trend inspiration for parties

Now you know some of the party trends for 2024. But how do you find inspiration for your event? Besides the classic advice of searching websites and other tools, a key tip is to rely on qualified professionals. 

This is because, in addition to indicating what will be trending in terms of decoration, colors, menus, and more, they also have contacts and partnerships with suppliers, which facilitates contacting and contracting services and products. 

Host your event with us.

Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.