Promoting events is key to attracting an audience, connecting with participants, and ensuring a memorable experience. Several channels can be used for this task, such as social media, email marketing, and advertising on radio and TV. However, nowadays, there's one essential tool: WhatsApp. 

147 million. This is the number of Brazilian accounts on the messaging app, according to a Statista survey. The popularity and reach of this app is one of the reasons that reinforces the importance of using it to promote events. 

Furthermore, the ease and speed of receiving and sending messages is also one of the factors that make WhatsApp an important tool, both before and after promoting your event.

However, some precautions are necessary when using the app, and an effective marketing strategy must be developed. This content is about that, so keep reading.

First, learn a little about WhatsApp.

First, it's interesting to understand a little about one of the most popular apps in Brazil, and one of the most used communication channels by the population. The app was created in 2009 in the United States by Brian Acton and Jan Koum, but it was in India and Brazil that the app gained strength. These countries are the two nations with the most users of the tool. 

Since then, the app has undergone various evolutions and today offers different solutions for both individuals and companies. The events sector, for example, uses the tool both for event promotion, and suppliers (decoration, catering, acoustics, and more) use it for sales and customer service. 

In short, there are many possible uses for this app that has won the hearts of Brazilians, and promoting events is one of them.

How to promote events on WhatsApp

So, how do you effectively promote events via WhatsApp? We'll tell you.

First and foremost, planning and strategy are essential. Remember that your audience also uses the app to chat with friends, family, and for work. Therefore, it's crucial to carefully plan the content to be sent and when it will be sent, to avoid overwhelming your event attendees with messages. 

Check out 3 ways to promote your event via WhatsApp:

Create broadcast lists

Lists allow you to send the same message to multiple contacts at once. Therefore, they are a good option for sharing messages and banners with general event information. For example, date, time, and location, and in the case of corporate events, the speakers and format of the meeting.

It's worth remembering that the text will only reach those who have your contact information on their cell phone. Therefore, for corporate events, this list is recommended for companies that have already had prior contact with the person.

Also promote events in your status updates.

WhatsApp Status is located in the app's top menu, between the chats and calls tabs. This feature allows users to post photos, images, and videos that can be viewed by their contacts. 

Therefore, it's a good idea to post graphic materials, such as save-the-date cards, promotional banners, and other materials. Additionally, promotional videos and teasers can also be published.

Create groups for the event.

Finally, groups are also a way to promote your event. In them, you can share text, photos, videos, and other information about your event. You need to define whether all group participants can send messages, or only administrators. 

Furthermore, another important point to consider is that you're probably already in several other groups on the app, right? Therefore, a tip is to avoid overloading the group with messages; only include what's truly necessary so that people don't get lost in the information or miss out on something. 

For social gatherings, this type of event promotion is already widely used, but WhatsApp recently announced an expansion in the total number of people in a group to up to 1,024 participants. Therefore, this option becomes interesting for corporate events as well, which typically have a larger number of guests. 

Pay attention to some precautions.

Using WhatsApp to promote events is a good strategy for attracting an audience and conveying necessary information. However, to conclude, it's worth reinforcing that some precautions are necessary when using the tool. Below are some precautions that deserve attention:

1. Use common sense: as we mentioned before, the app is a personal and work messaging channel for people. Therefore, plan what will be sent and how often so that it is not unpleasant for the guest.
2. Create an automated message: it's important that you share your contact information with people. This way, if they have questions, they can also contact you – and not just receive information and content about your event. Therefore, it's worthwhile to create an automated message so that the person at least gets a quick response if you can't reply immediately.

Host your event with us.

Host your event with us! You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.