When a wedding, 15th birthday party, anniversary, or any other celebration is an absolute success, you can bet that behind all the organization, there's an event planner.

The professional is responsible for a range of tasks when organizing a party. Furthermore, their work ensures a unique experience, both for the event itself and for the person hosting the gathering.

In 2022, the events sector experienced a recovery. The Association of Event Promoters, for example, estimates a... R$ movement 355 billion until 2023 to recover the losses of the last two years. If we talk only about weddings, the Brazilian Association of Events (Abrafesta) predicts the holding of... 1.6 million of marriages in the country.

In other words, the sector is booming, and with it the demand for event planners has also grown. According to a report by GetNinjas (a service contracting tool), Event planners gained 71% of attention. The highest number of engaged couples in 2022. This number represents only couples planning their wedding, not including the various other events that take place.

Next Saturday, October 29th, is Event Planner's Day. At Center Convention, for example, several professionals have already ensured incredible parties, and to reinforce the importance of this specialist, we've listed 5 reasons why you need to hire an event planner.

To find out what those reasons are, and to understand more about the work of these professionals, just keep reading the text.

What does an event planner do?

Many define event planners as the masters of the party, after all, they oversee all aspects of a celebration. In short, organizing and conducting an event is the main function of this professional.

However, it's important to emphasize that the wedding planner's work begins well before the party. They are involved in deciding on all the details that make the celebration unforgettable: venue, flowers, music, food, drinks menu, decorations, and more.

To illustrate, the journey of an event planner begins with planning and organization and extends to verifying the details and managing the schedule on the day of the event.

Even during the planning stages of the party, all pre-event meetings with the clients and other involved parties include this professional. The goal is to check budgets, availability, options, and also all contractual aspects.

On the day of the event, one of the event planner's responsibilities is to oversee the setup of the structure, such as the stage, chairs, tables, decorations, and more. Furthermore, ensuring that all details are aligned is also part of their role. checklist of this professional.

Now, when we talk about events that have a ceremonial protocol on the day, such as weddings or corporate events, the team is also responsible for fulfilling the formalities.

Finally, speaking in legal terms, there are reports of professionals working as event planners for many years. However, it was only in 2015 that this practice was formalized. the Ministry of Labor and Employment (MTE) It has officially included the activity in the Brazilian classification of occupations.

Day of the Event Planner: when did it originate?

Essential to the success of a party, this professional even has a day dedicated to them.

Usually, commemorative dates recognize the importance of a historical event and honor a profession. And next Saturday, October 29th, is marked as the Day of the Event Planner.

The date was established by Law 12.092, of December 16, 2009., And the choice of October 29th was not accidental. It was based on the creation of the National Committee of Ceremonial and Protocol – CNCP Brazil, which took place on October 29, 1993.

5 reasons why you should hire an event planner.

Basileu Tavares de Sousa Junior, the commercial manager of Center Convention, emphasizes that the reasons for the event need to be taken into consideration by all clients. Furthermore, he reinforces the importance of a ceremonial team in event organization.

“At Center Convention, we’ve had the opportunity to attend weddings, 15th birthday parties, and various other celebrations. Therefore, we see firsthand the exceptional work these professionals do. The innovative ideas and support that the wedding planners provide to those hosting the celebration are fundamental and make all the difference on the day,” he emphasizes.

Now, check out 5 reasons to hire this professional for your event:

They help to maintain the budget and verify contracts.

Something very common for those who organize a party without professional help is failing to define a budget or exceeding it altogether. This oversight can harm the financial life of the person hosting the event and jeopardize other plans.

With the experience of a wedding planner, it's possible to obtain better prices and payment terms in negotiations with suppliers. Furthermore, the professional is always attentive to all expenses and can accurately visualize the largest investments.

Likewise, if they realize that a particular product or service will exceed the budget, they quickly offer a range of more reasonable and affordable alternatives.

Furthermore, the contractual aspect can be a headache. Because they are used to contracts, wedding planners can identify errors more easily. In this way, they notice clauses that are not beneficial to the client, for example.

They can provide guidance on hiring with the best cost-benefit ratio.

Because they have a vast network of contacts, know many suppliers, and are in contact with them 24 hours a day, it is common for them to use their relationships to secure contracts with better terms. Furthermore, they apply their experience to these negotiations, avoiding excesses and waste that can occur when the client lacks technical knowledge in the area.

They make logistics more practical and dynamic.

Thinking about the day of the event, a series of preparations need to be underway. For example, setting up the structure, receiving suppliers, checking items, and more. The event planner is essential at this time as they will coordinate all this activity, along with the team.

Furthermore, unforeseen events can happen. Bearing this in mind, the professional will be responsible for devising solutions and ensuring the event is flawless.

They present great ideas.

They are always up-to-date on market trends. That's why they have a know-how This is a key differentiator when organizing a party.

In addition to a vast bank of ideas, event planners can offer original suggestions that will make the event even more unique. These professionals also have the ability to tailor their recommendations to the client's tastes.

They guarantee peace of mind on the day of the event.

Finally, they bring peace of mind to those hosting the party. On the day of the celebration, it's important to make the most of the moment and ensure it's unforgettable. To achieve this, having a qualified professional will provide the security everyone needs.

This way, there's no need to worry about unforeseen events, details, protocols, or other issues, so all that's left is to enjoy yourself.

Would you like to hold your event in our space?

Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.