Flowers are present at any type of event. Last week, spring arrived, and with it the well-known flower season. Anyone who has an event planned knows that choosing this decorative element is an important task, and that's why we talked to... Leo Bione, a party decoration specialist, to better understand how to choose flowers for events.

Orchids, roses, foliage—in short, there is an endless variety of species. According to experts, approximately... 390,000 flowers They have already been identified around the world. And they add a unique touch to the decoration of celebrations.

When choosing which elements will make up the party's look, arrangements, and combinations, several factors need to be taken into consideration. For example, the type of event, the style of the guests and the party hosts, and the season.

If you have an event coming up and want to learn more about choosing flowers for events, or if you're a professional in the field, just keep reading for some tips.

Choosing flowers for events

From corporate events to weddings: flowers can be used. “You can use flowers in all kinds of events; the key is understanding the client's wishes. I've done corporate events with many flowers and others with no flowers at all, weddings with fewer flowers and more foliage, and 15th birthday parties with zero flowers. In other words, it depends,” shares Leo Bione.

But for those planning to complement the party's look with flowers, some points of attention are essential, such as the cost. "What happens is that the more flowers, the greater the investment, and when we have fewer flowers, that cost decreases. So it's necessary to understand the client's budget," the expert points out.

Regarding which flowers to use in the event's decoration, it's also important to pay attention to the date of the celebration. During spring, for example, a greater variety of species can be found, including at lower prices. 

There are some that are already traditional and more easily sold, such as roses, gerberas, and calla lilies. But let's learn about the species that are most common in each season to help you, whatever the date of your event.

Spring

Many flowering plantsThey bloom at this time of year, giving a special charm to the gardens. Furthermore, this diversity is reflected in the flower options for events. Some of the most commonly used species in festivities are: lilies, sunflowers, azaleas, ranunculus, calla lilies, agapanthus, freesia, calla lilies, peonies, daffodils, gypsophila, tulips, lisianthus, and petunias.

Summer 

During the warmest season of the year, alstroemerias gain considerable popularity. In addition, orchids, anthuriums, hibiscus, asters, and strelitzias are also options. As are plumerias, dahlias, carnations, and gerberas.

Fall

This season, shades of brown, yellow, and orange are eye-catching. Similarly, seeds, branches, and dried flowers are becoming more commonly used in decorations. When we talk about flowers for events, Tango, gardenia, daisy, angel's finger, and tulip are some choices.

Winter

During winter, foliage takes center stage. Furthermore, Cherry blossoms, roses, tulips, orchids, and lavender are also more easily found.

Leo Bione offers further tips for choosing flowers for events.

To help ensure a unique decoration, Leo Bione offers further guidance on flower selection. “Clearly discuss with the decorator what has been chosen regarding the flowers, which ones you like and which you don't. This way, we avoid surprises and frustrations, and that's very important because an event is a dream. So everything needs to be as detailed as possible,” he points out. 

Another tip for decorators is their work methodology. Bione shares that it's important to pay attention to the flowers that are most available each week. “I usually work with the best options of the week, precisely because of price fluctuations. So I define a range of information with my client, and we choose the flower species each week that offer the best cost-benefit ratio. Always respecting the client's wishes,” explains Leo Bione.

Regarding the main trends

Market trends influence purchasing decisions. Besides highlighting flowers, colors, clothing, or other products and attracting consumer attention, they also impact prices. 

Now, when we talk about what's trending in terms of flowers for events, Leo Bione offers an important insight. "What I'm seeing a lot in the market is flowers with vibrant colors. Those strong colors that really grab attention," he says. 

On our blog, we even have an article highlighting the main wedding trends, and bold, monochromatic colors are featured prominently. Want to see the full article? Just click here. here!

Meet Leo Bione

FA florist for 25 years, Leo Bione has also worked in the party decoration market for 15 years.

The specialist was Champion of Copa das Américas and Copa Brasileira de Arte Floral. The events bring together leading professionals in the industry, and within the Americas, it is the most important competition for the global flower market.

He currently owns the company. Leo Bione Decorating Parties, and organizes various events in several Brazilian states. In addition, the specialist is also the CEO of... Practice Parties, in which she teaches professionals in the field how to excel in the world of floral arrangements and party decorations. 

Would you like to hold your event in our space?

Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.