The end of the year is that time when everyone has a company get-together scheduled. After two years with these events happening online, or not at all, the return of in-person gatherings is exciting for employees.
These meetings are usually marked by a retrospective of how the year went, the positive and negative points, what to improve in the next cycle, and of course, planning for the following year. And then? A party, celebration, and festivities are part of a company get-together.
Some say that company year-end parties are a tradition. And they're not wrong; these gatherings have been organized and eagerly awaited by employees for a long time. Furthermore, it's worth noting that celebrating the past year is part of the organizational culture and speaks volumes about the brand's pillars and values.
To ensure your company hosts the ideal corporate gathering, we've prepared this comprehensive guide with numerous tips. Keep reading and guarantee the success of your party.
Market activity is driven by business meetings.
The organization of these events stimulates the economy and its sectors. Companies start looking for catering services, professionals, venue rentals, gift suppliers, and more. In Uberlândia, the corporate sector is one of the biggest drivers of commerce; in fact, we conducted a [context missing - likely a reference to a specific event or study]. full article Here on our blog about this topic.
According to the Brazilian Association of Event Promoters (Abrape), Brazil is expected to host 590,000 events in 2022. A large portion of them will take place in this final stretch of the year.
This increased market activity highlights one issue: planning. If your business is going to hold a company gathering, you need to be aware that suppliers become more sought after. Therefore, acting in advance makes it possible to secure good conditions even in a competitive market.
World Cup boosting corporate get-togethers
In 2022, we have an additional factor affecting companies and the market: the World Cup. This is the first time the competition is taking place in November and December, thus coinciding with corporate gatherings.
To give an example, a Survey by the Latin American Association of Event Management and Corporate Travel He pointed out that member companies are having difficulty finding locations.
And to reinforce this, this market movement, greatly encouraged by the World Cup, Quickly Travel also conducted a survey. According to the company, the segment of meetings, incentives, congress and exhibitions, It achieved projected exponential growth of over 500% in volume and number of events in the last quarter of 2022, compared to 2021.
Finally, this data reinforces an important point. The events market is booming, the World Cup is encouraging this movement, and to have a successful corporate gathering, planning is essential.
The importance of company team-building events for the business and employees.
Firstly, it is important to highlight that this is beneficial for both the employee and the company.
Organizing a company get-together reinforces internal marketing efforts, which is the set of strategies and actions of... marketing Aimed at internal audiences, these meetings stimulate, energize, and motivate employees, having the power to transform their perspective on the business.
It's a moment for internal staff to enjoy, to feel remembered and valued. Furthermore, for the company, it's a way to build employee loyalty and showcase the company's values and principles.
Now, if you still have doubts about the importance of holding a company get-together, here are 5 reasons why your business should host such an event:
- Celebration is always welcome;
- It strengthens the connections between team members;
- It reinforces positive feelings about the company;
- It's a recognition from the employees;
- Leaders know their employees best.
How to organize a successful company get-together.
If you are responsible for organizing company get-togethers at your business, we have compiled the main tips to help make this event a success.
Here are some different insights that can help when organizing this event at your company:
Invest in raffles and interactions.
A good tip for engaging employees during the company party is to organize raffles and interactive activities. You can think of prizes that will actually be useful in the person's daily life, not necessarily something that reminds them of the company, but something that the employee can actually enjoy. For example, a voucher for a restaurant is a good option.
Regarding interactions, there are many options. You could organize a scavenger hunt, forming groups with employees, or provide karaoke for everyone to enjoy. In addition, some traditional games never go out of style, such as the famous Secret Santa, which is still practiced by many companies.
Invest in unique attractions.
The chosen entertainment will dictate the rhythm of the party. Bands and DJs are the most popular options and offer a diverse musical repertoire that caters to all tastes. But another trend is to opt for different options, for example, artistic performances, magic shows, with innovative costumes.
Furthermore, it's important to highlight that the stage structure will also make all the difference. Currently, we see companies investing in LED screens, lighting effects, and technological equipment. It's interesting to note that the company's visual identity can be emphasized, for example, with lighting in the brand's colors.
Think about appropriate decor.
Speaking of the company's visual identity, it's innovative to have it present throughout the event's decor. You can print the business logo on giveaways, and the lighting can incorporate the company's main colors. Furthermore, interactive displays, panels, and photo backdrops should all feature your company's visual identity.
When considering silverware, tables, tablecloths, fabrics, and flowers used in decoration, it's important to emphasize that they must be in line with the company's image.
Promote your event.
Just because it's an internal celebration doesn't mean the company party doesn't need promotion. By talking about the party in advance, employees can prepare, reserve their calendars, and it also helps generate positive anticipation as details about the party are shared leading up to the day.
To do this, create an attractive invitation with the necessary information, and use internal channels such as email marketing, workplace, and WhatsApp groups.
Extra tip: check a checklist
Finally, we've put together a practical and simple step-by-step guide to help you organize your company's end-of-year party. This way, you won't forget anything, which is essential for a successful event. Check it out:
- Define the number of people;
- Define the format of the event (lunch, dinner, happy hour, etc.);
- Choose the most suitable location with all the necessary support;
- Hire services (attractions, giveaways, photo and video, etc.);
- Define the menu;
- Communicate the events to employees;
Host your company's end-of-year celebration with us!
Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.
