A new year has begun, and it's important to keep an eye on emerging trends, regardless of your business sector. The events industry is one that always offers new developments, and those who work in event planning and coordination, or even plan to host their own event, need to pay attention. In 2023, corporate events, for example, promise a lot of innovation, and it's necessary to implement these trends to ensure a successful event.
According to Brazilian Association of Event Promoters, In 2022, nearly 600,000 events were held., considered the year of post-pandemic recovery. For this year, the expectation is that the sector will remain strong, and with that, many trends are emerging.
Including these new features ensures modernity and innovation at events. Furthermore, many also offer convenience to guests. For corporate events, incorporating the latest trends is even more important, as it adds value to the brand hosting the lecture, workshop, immersion program, or corporate luncheon.
Therefore, today we're going to talk about what promises to be trending in 2023 when it comes to corporate events. To find out, just keep reading.
The importance of corporate events for your brand.

First, if there are still any doubts about the importance of this type of meeting for the company and brand, let's talk about it.
It's important to understand that promoting a corporate event is an investment that goes far beyond the financial aspect. Factors such as brand reinforcement, fostering company culture, and...connection with and between stakeholders, And in some cases, attracting new customers are some of the advantages.
Not surprisingly, managers are keeping a close eye on promoting these meetings. Bizzabo, an American company, released a survey conducted in 2020 that showed that 85% of respondents in leadership positions considered the events crucial to the company's success.
In summary? Corporate events are gaining more and more attention and are proving to be an excellent tool for strengthening the company and its brand.
Corporate events in Uberlândia
Now, speaking about the scenario in Uberlândia, we especially notice the strength of corporate meetings and business tourism.
Recently, for example, the Visit Uberlândia conducted a survey that showed that holding events in the city attracted approximately R$1,140,000 to the municipality. We even published a full article about this survey which you can find [here/at this link]. Check it out here.
To give you an idea of the impact of corporate events on the city, at the Center Convention, more than 280 Lectures, conventions, business lunches, workshops, or trade shows were held in 2022.
The volume of meetings is high, as are the expectations of those who participate. Therefore, it's always necessary to offer the best possible event.
Check out the main trends for corporate events in 2023.
In this mission to promote a successful moment that engages and delights people, it is necessary to be attentive to trends. The year 2023 promises to bring innovations involving comfort, technology, and sustainability.
The start of the year is the time when those who work in event organization turn their attention to the products and services that are trending in the coming months.
So, let's check out what promises to be trending in 2023 when it comes to corporate events. Remember, adopting some of these 'new trends' in meetings effectively contributes to their success.
Immersive interactivity

The goal is to promote activities and actions that offer a true immersion, engaging and capturing the focus of participants. Beyond programs with speakers leading lectures, for example, corporate events need to foster a genuine experience.
This immersive interactivity can be applied to events with different themes, formats, and sizes, whether small or large gatherings. This will add value and foster feelings of belonging, which is fundamental for the company.
There are different ways to embrace this trend. 'Immersiveness' starts with the decor. Bringing in elements such as the brand logo, the predominant colors, and items related to the theme of the event, for example, helps to create an immersive environment.
Dynamics of team-building, Games, for example, where groups need to solve problems or achieve goals together, are major trends. These games manage to stimulate competitiveness, integration, and unity simultaneously.
Finally, Technology and the internet are tools that need to be used to bring participants closer to the content and guests.
Metaverse
There's a lot of talk about the metaverse, isn't there? And in 2023, this... The virtual world that unites reality with the digital promises to gain even more strength.
The well-known glasses that, when worn, display different, extremely realistic scenarios will be explored more and more. However, with industry giants investing heavily in the metaverse, the technology will be used in other ways at corporate events.
For example, the creation of company stores and showrooms in the metaverse is a strong trend. This way, during the event, participants can already check out content, products, and services.Enner, Lacta, and Itaú are some of the brands that have already invested in this trend.
Digital Swag Bags
Giveaways are a great way to end any event, aren't they? And in the corporate world, so-called Digital Swag Bags are all the rage right now. These are 'kits' that include... Online content, digital gift cards, and other gifts.
These virtual giveaways are a great way to generate value and ensure event personalization. Furthermore, they also offer another important feature: sustainability.
Physical kits will continue to be used in a wide variety of events, but... Digital Swag Bags guarantee innovation and modernity. Another advantage is that daily logistics are optimized. There's no need to worry about transportation, storage space, bags or boxes, or a team responsible for delivering the promotional items.
Sustainability
Finally, sustainability. When considering products or services contracted for the event, we will increasingly see the digitalization of processes, for example, in the case of online tickets. Furthermore, objects made from recyclable materials and the use of LEDs, which are more economical light bulbs, are gaining traction.
However, it's worth highlighting that the trend of sustainability in corporate events goes beyond products and services. The topic promises to be a key focus in terms of content as well, since environmental concerns and ESG practices are increasingly gaining the attention of brands and companies.
Host your corporate event in our space.
Interested in holding your event at the Center Convention? You can check out all the infrastructure available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Call us at (34) 3239-8300 or email comercial@centerconvention.com.br. You can also reserve a date by clicking [here]. HERE.
