The event production landscape is constantly innovating, and we must be prepared to keep pace with this constant transformation, offering a unique experience that captivates and delights guests. 

Creativity and originality are fundamental elements for standing out, and when well executed, they help to convey the brand's culture, positively impacting the audience with attractive and dynamic proposals. 

This is one of the many reasons, which we will discuss throughout this text, that makes innovation crucial in brand events. Learn more!

Why is innovation in events important?

Guests' expectations tend to be even higher when the event is branded, so it's essential for organizers to explore new trends and bring novelties to impress the guests. 

Implementing innovations in your event makes the occasion more attractive, increasing the perceived value of the event and encouraging guests to take photos and post your brand on social media, also attracting the attention of the external public and the media. 

How to innovate in brand events?

Technology is a great ally for innovation in events. Augmented reality and artificial intelligence, for example, are capable of providing immersive and personalized experiences to surprise participants. Let's talk more about this. 

Keep the audience's needs in mind.

Knowing the preferences and needs of the audience is the first step to knowing how to meet them, so always put guest satisfaction first and give preference to the choices that are most interesting to them. 

By conducting research and gathering feedback, organizers can identify what truly matters to the audience, such as topics of interest for activities and interactive dynamics, ensuring that the event deeply connects with participants.

Invest in dynamic and versatile spaces.

The guest's relationship with the environment makes all the difference when it comes to making a good impression. Flexible environments allow for the reconfiguration of layouts, enabling different styles of interaction, ideal for lectures, workshops, and networking. 

Having more dynamic spaces is an opportunity to incorporate diverse technologies and resources that can enrich the audience's experience. Here at Center Convention, we have a space that can be adapted for various event formats, perfect for innovation in branded events. 

The concept of sustainability is welcome.

Implementing sustainability in events, in addition to resulting in long-term cost savings, demonstrates the brand's commitment to the environment. Choose recyclable materials and suppliers committed to nature. 

By incorporating sustainable practices, organizers not only strengthen their brand reputation but also create a deeper connection with participants, who feel part of a larger initiative.

Use technology to your advantage.

Technology provides convenience for both organizers and guests, facilitating access to information. With an app, for example, participants have access to real-time information, can schedule meetings, and interact with other guests, revolutionizing the way the public relates to the brand.

Other mechanisms can be enhanced with the help of technology. The integration of resources such as digital screens, high-definition projectors, and advanced sound systems transforms the audience experience, making it more immersive. 

Optimize the processes 

When guests have more autonomy, they can make better use of their time. Implementing digital solutions, such as online pre-registration and the use of QR codes, can significantly speed up the process, allowing participants to register quickly and efficiently. 

Interactive kiosks are excellent options, offering an engaging and modern way to interact with participants, allowing them to easily check in independently or access event information, such as schedule, speakers, and activity locations, in an intuitive manner. 

Examples of innovative brand events from the Center Convention

We are prepared to host unique experiences that delight participants and strengthen brand identity, providing a flexible and modern environment that stimulates creativity and engagement. 

• Sankhya Convention 2024

The environment was planned according to a storytelling approach with set designs based on the zodiac, integrating the decor with the interaction of LED lights. 

• UbyAgro Nation Convention

Presentations were put together in creative and different formats, using the concept of gamification, which involves the guest in a more interactive experience.

• Back to the Future Convention

The audience had the opportunity to interact with a storytelling session about the movie Back to the Future, as well as receive a replica of the famous DeLorean car, autographed.

• GerMinas Congress

Guests had the option of ordering takeout meals to eat at the event venue, without having to go to a restaurant.

Host your event with us.

Our versatile space at Center Convention is ideal for organizing your brand event and offering a delightful experience to your guests. You can check out all the infrastructure and services available at Center Convention and throughout the Center Shopping Complex by speaking directly with our team. Call us on phone/WhatsApp (34) 3239-8300 or email comercial@centerconvention.com.br. You can also request a quote by clicking [here]. HERE.