Trends in sporting events: what to expect in the coming years? 

Sporting events are constantly evolving, keeping pace with changes in audience behavior and technological advancements. Staying abreast of trends in this field is crucial for ensuring innovative experiences that truly connect with participants.

Throughout 2025 and in the years to come, competitions are expected to become increasingly immersive and personalized, providing new ways for participants to engage. 

Next, check out the main trends in sporting events that are expected to shape the future of this field. 

Evolution of sporting events

Before we talk about trends in sporting events, how about taking a look at the past? Sports have existed for millennia and have always been part of culture and society. Over time, they ceased to be just festivities and began to have more well-defined rules.

During the Middle Ages, many sporting practices were popular, but it was in the 19th century that sport truly began to professionalize. Competitions became more organized, and new rules helped to give tournaments more structure.

It was during this period that federations and official championships emerged, bringing more recognition to athletes and creating the sporting model we know today. This was a major step in transforming sport into something more serious and competitive, paving the way for the major events we see today.

Importance of sporting events

Major competitions not only promote sport, but also generate jobs, tourism and opportunities, showing how sport is part of the daily lives of millions of people around the world.

Sporting events boost the economy, encourage healthy habits, and inspire new generations of athletes, and it goes beyond competition—it's about bringing people together, sparking emotions, and creating unforgettable moments.

What are the trends in sporting events?

Trends in sporting events promise to further transform how we experience and interact with sports, through technology, new experiences, and forms of engagement.

Next, we'll explore what you can expect from upcoming sporting events and how these trends will transform the way you engage with sports. 

 

Personalizing the experience 

For organizers of sporting events, personalizing the experience is a powerful strategy for engaging the audience more deeply, helping participants feel more connected and valued throughout the entire experience.

Furthermore, personalization can also increase overall participant satisfaction by creating a sense of exclusivity. Offering options that cater to individual interests, such as customized content, a VIP area, or interactive digital experiences, helps create a more engaging atmosphere. 

And this can generate more loyal participants who intend to return to future events, knowing that their experience will be unique and tailored to their preferences.

 

 

Technology and data analysis in sporting events

Technology and data analytics are essential for sporting events, as they make management more efficient and the audience experience more personalized. With real-time data, organizers can better understand participant behavior. But how can this collected data be used?

Real-time analytics identifies behavioral patterns and helps make quick decisions. This allows for adjusting spaces, reducing queues, and offering personalized recommendations, such as suggestions for events or activities within the venue.

Sustainability on the agenda

Sustainability has become a priority for all types of events, with simple actions making a difference. Reducing plastics, recycling, and using renewable energy are already adopted practices to minimize environmental impact and make events more responsible.

And involving the public in this initiative makes all the difference. Well-marked recycling stations, sustainable giveaways, and awareness campaigns help create a more responsible environment, encouraging practices that go beyond the event and impact the daily lives of participants.

E-sports e streaming live

Esports, e-sports In English, they are gaining ground in sporting events, bringing a new format to competition. Electronic games are being integrated into major events, attracting an engaged audience and expanding entertainment options.

While the event takes place in person, the live stream, live streaming In English, it has become indispensable, allowing a greater number of fans to follow along from anywhere with interactive and high-quality broadcasts.

In addition to expanding the audience, this technology creates new forms of engagement and monetization, and when combined with the in-person experience, it makes the event more dynamic, connecting the digital and physical audience in a unique way.

 SportainmentA new concept for sports and entertainment.

Sportainment It's a trend in sporting events, and it means combining sport and entertainment, making sporting events more dynamic and immersive.

The idea is to transform each competition into a complete experience, going beyond just the game. Check out some ideas on how to bring the... sports maintenance To elevate your sporting event:

• Shows and performances: Include musical acts, dance performances, or artistic interventions during the halftime shows. Major events, such as the Super Bowl Halftime Show, already use this strategy to entertain the audience and secure sponsorships.
• Digital interactivityUse interactive screens, live polls, and augmented reality to engage viewers. Some arenas allow fans to choose songs or participate in challenges displayed on the screen.
• Immersive experiencesInvest in lighting, visual effects, and themed spaces to create a unique environment. The NBA, for example, uses courtside projections for pre-game presentations.
• quality internetDon't underestimate the impact of good Wi-Fi on the audience experience. For example, the Arena MRV of Clube Atlético Mineiro installed 800 high-density Wi-Fi antennas, allowing all fans to connect and providing a sense of security and speed.
• Brand activationsCreate sponsored spaces with interactive games, exclusive giveaways, or gamified experiences. This increases engagement and brings new revenue opportunities to the event.
  

Sporting events in Uberlândia 

Uberlândia is home to various sporting events, such as the Men's Volleyball World Championship, games of the Minas Gerais State Football Championship, the Brazilian Serie B and Serie A, and much more.

Therefore, the Mercure Uberlândia Plaza Shopping is the perfect choice to guarantee welcoming accommodation for athletes. Already accustomed to serving various national and international federations, the hotel understands the importance of contributing to the peak performance of competitive athletes.

Attention to detail during your stay makes all the difference, with spacious and super comfortable apartments., fitness center Complete, and a menu adapted to meet the nutritional needs of athletes.

Breakfast, lunch, and dinner are carefully prepared to ensure that each guest receives the ideal nutrition, aiding in recovery and performance during the competition.

According to nutritionist Geovana Cunha, technical manager of the Mercure Uberlândia hotel, “our hotel offers options such as fresh fruits, cereals, whole-grain products, and other nutritious foods like omelets and scrambled eggs. When we have athletes as guests, we increase the availability of these foods, because we know that for good sports performance they need to be well-nourished.”

 

Host your event with us.

At Center Convention, you have the support of a team that has already organized thousands of events and can help you with your planning.

You can also check out all the infrastructure and services available at the Convention Center and throughout the Center Shopping Complex by speaking with our team. Contact us via WhatsApp at (34) 3239-8300 or email comercial@epsempreendimentos.com.br. You can also reserve a date by clicking [here]. HERE.